Friday, April 6, 2007

Fevicol - Bus Ad

From Ad guru,Piyush Pandey's repertoire won India, the Cannes festival in 2002.

The Ad Film Maker for this piece was none other than his brother Prasoon Pandey.

"Q. As a filmmaker, do you look up to somebody as a mentor? Has there been somebody who has influenced your current style of filmmaking?

A. I admire Woody Allen, Alfred Hitchcock and Kieslowski. Woody Allen tries the demented/eccentric comedy route without being too slapstick. It’s vastly different from the Charlie Chaplin type of comedy. Not that I don’t admire Charlie Chaplin. While Charlie had a set of sequences in his comedy, Allen uses a style that is rather weird and surprises viewers when they least expect it. .................

Read more about the kid brother here.

Sunday, April 1, 2007

Cadbury - Kuch Khas Hai

The Cadbury Ad which stole the hearts of a million Young Indian Girls with the frames of the young cricketer blushing .......

Fevicol - Old Elephant Ad

An old one from the ad treasure chest.....

Frooti - Digen Verma

The Creative director behind the Digen Campaign for the relaunch of Frooti is Abhinay Deo.

To read more about this ad campaign follow this link

Times of India - Day in Bombay

A video collage of a typical day in Bombay....lyrics from the Song CID starring Dev Anand and the song sung by Md Rafi and Geetha Dutt in the OST.

A very nicely stringed video!

Times of India - Hockey Ad

A very poignant advertisement for Times of India , capturing the essence of popularity of TOI through years, with a touch of pride and affection which is still the asset of Indians. A gamut of emotions beautifully portrayed on the senior citizen's face. Worth every minute of the airtime.....

Here the sport in focus is none other than our national sport hockey! A subtle reference to the importance it still carries in our contemporary times where Football and Cricket have gained far more mileage in viewership....