Wednesday, June 13, 2007

Dhara Ad - Jalebi






We first saw Parzaan Dastur in a commercial about Dhara oil, where he wanted to leave home because his family did not love him.

But we fell in love with him when he played the silent Sikh boy in Karan Johar's Kuch Kuch Hota Hai.

Today, Parzaan looks very different from his KKHH days, when he was seven years old. Now aged 15, Parzaan will be seen in this Friday's release, Parzania.

Parzaan got his first ad because of an aunt, who knew some people in the advertising field. She recommended his name and that's how he bagged his first ad for Dhara. Then aged four, he started his 'career' of appearing in movies and lending his voice in ads.

KKHH was his first film, but there was no need to audition for the boy. He was dressed up like a Sikh and was asked to interact with his parents while his pictures were being clicked. Next, he landed the role in the Shah Rukh Khan-Kajol starrer.


Ask him about working with SRK and Parzaan says, "It was a wonderful experience. He was very kind. Kajol was very friendly. They would play with us between shots. I did not have any scenes with Salman Khan, so I did not get a chance to interact with him. But I clicked pictures with him."

Shah Rukh, incidentally, happens to be Parzaan's favourite star.

"We shot for about 20 days," Parzaan adds. "We were in a cordoned area and there were many indoor and outdoor games for children. We could roam around and play whenever we were not shooting. This was done for the children, as we were all far away from home, in Ooty."

Parzaan worked with Parzania director Rahul Dholakia for the first time in Kehtaa Hai Dil Baar Baar. So the comfort level for Parzania was established because the two knew each other very well.

"Even when I made mistakes, he would correct me nicely," he says.

So was it coincidence that Parzaan's name matched the film title so well? "I was very happy to know that the movie is based on my real name!" He exclaims. "I was really excited, as the story is also very different from what I have done before. It is based on a real life incident."



Talking about the film, he says, "Even though Parzania is serious, I don't have many serious scenes. Most of the seriousness comes after my role is over. I play a 10-year-old boy, who is very happy. Suddenly when the riots break, my parents (Naseeruddin Shah and Sarika) lose me. Then, they begin their search for me."



"There are some riot scenes in which I am involved. But those scenes were not traumatising," Parzaan continues. "I was running between violence, fire and riots, but I could cope with the scenes."



"Working with great actors like Naseeruddin and Sarika was excellent. You can learn a lot from them. They inspire you to do better. They treated me like their son off camera as well."

Naseer would also help him when he made mistakes. He would guide him on how to do a scene.

The riot scenes were the most difficult for him, as he had to run barefoot through fires. "When I was told I had to run across fire, I thought they were kidding. Then, I realised that I actually had to do it, and I got scared. I was just 12 years old then. But it went well. Only, I injured my toe very badly during a stampede scene."

While actors are usually nervous about their Friday releases, Parzaan feels nervousness of a different kind. "My board exams are coming up, and I am very tensed. But I want this film to do well as everyone has put in a lot of effort," he says.

So will he become an actor when he grows up? "I am learning to play the piano now. I have given some exams from Trinity College. Someday, I will become a music composer," he signs off.

Courtesy Rediff Movies

Thursday, June 7, 2007

Levi's - Slim Stick Ad



Agency: JWT, India
Creative Director & Writer: Senthil Kumar
Art Director: Hital Pandya
Director & Animation: E Suresh

But surprising to have such an ad come out of the Indian wing of JWT.

Very creative indeed but why would the woman in Levi's Jeans be portrayed as a Black Widow? Killing the man she makes out with in the car after hounding him down??

Tuesday, May 22, 2007

Capn'Crunch - Collection of Ads





Trivia Courtesy Wikipedia
Cap'n Crunch was featured in the song, "Today 4 U" in the Broadway musical "Rent" (see Rent (musical)).
Cap'n Crunch is featured in the lyrics of the 1974 Ronnie Milsap song, "Pure Love."
In the beginning of the "Weird Al" Yankovic song "Eat It," Cap'n Crunch is mentioned, along with Raisin Bran.
Thrash metal band M.O.D. have a song about the character, "Cap'n Crunch" which appears on their "Gross Misconduct" album.
Neal Stephenson's book Cryptonomicon contains several pages about the procedure of eating Cap'n Crunch
In the VeggieTales Silly Song "The Pirates Who Don't Do Anything", Mr. Lunt tells Pa Grape "I think you look like Cap'n Crunch!" In the cover version by Relient K, this gag is referenced by the line "we don't wake up before lunch, but we all eat Cap'n Crunch"
In "There's Something About Paulie", a Season 2 episode of Family Guy, The Cap'n appears in a scene where he asks a Mafia Don to kill Count Chocula. When the Don asks why, The Cap'n responds "Because that son of a bitch has been spreading lies about me! My cereal does NOT cut the roof of your mouth!".
The Cap'n also appears in season 2 of Family Guy in "Let's Go To The Hop", as a member of The Breakfast Club
In season 1 of Robot Chicken, episode 18, "The Sack" a parody of The Cap'n (along with Tony the Tiger) defends a drug dealer's mansion from the authorities, proclaiming, "Their bones will stay crunchy, even when soaked in blood!"
Cap'n Crunch appears in an episode of Futurama where he was promoted to "Admiral Crunch", along with the promotion of Count Chocula to Archduke.
Early Cap'n Crunch cartoons were brought to us by Jay Ward Studios, best known as the makers of Rocky and Bullwinkle.
In 2006, as part of a promotion for Superman Returns, Quaker sold a Superman Cap'n Crunch cereal that turns milk blue.
In one episode of The Powerpuff Girls, there was a cereal called "Lucky Cap'n Rabbit King Nuggets". The cereal and mascot are parodies of Cap'n Crunch, Lucky Charms, Trix, and King Vitaman.
The Primus song "Frizzle Fry" contains the lyric, "I do believe in Captain Crunch."
Cap'n Crunch plays a prominent role in a piece of the theatrical shows of Blue Man Group. In the piece, the "Blue Men" make music by crunching the cereal in their mouths.
In season 2 of Friends, episode 16, "The One Where Joey Moves Out," Joey offhandedly comments to Chandler, "Man, this is weird. Did you ever notice Cap'n Crunch's eyebrows are actually on his hat?"
In the movie 100 Girls, Emmanuelle Chriqui's character states that she eats Cap'n Crunch to get her in "the mood".
In Ugly Betty, Wilhelmina Slater's daughter's favourite cereal is Cap'n Crunch.

Tanishq - Moham




An old song from Veera Abhimanyu so well used for Tanishq jewellery line called "Moham". Very apt and in place with its Deja Vu like ambience :)

Tuesday, May 8, 2007

MTV Porok



Trivia: Courtesy Best Ads

Description
------------------------------------

'Porok' is a sport played in certain parts of rural India. It is weird and wonderful because one has to adopt the stance of a fighter cock and head butt the opponent out of the circle. So we took this sport and blew it out of proportion to denote the power of gaming.

Our village was constructed bang in the middle of Bombay, because we love this great city of ours and besides, there was no budget to go out. So if you notice a parked car or an electric cable, keep it to yourself.

The spoken tongue in the spot is absolute gibberish. We mixed most of the Indian languages up to get people guessing as to what the language was. The last line actually means "Porok afternoon cock horn, eunuch inside big bangle insect."
Product : XBox
Agency : Mtv India
Creatives : Cyrus Oshidar (Executive Creative Director)
K.M. Ayappa (Copywriter)
Mahendra Bhatula (Copywriter)
Hiren Kapadia (Agency Producer)
Director(s) : Mahendra Bhatula
# K.M. Ayappa
Prod. Co. : Mtv India
Country : India

Pillsbury - Poppin' Fresh



Pillsbury Poppin' Fresh Ad from the '80s. Known for his distinct giggle on being poked, Poppin' Fresh is still favorite world over. its USP being the innocent giggle and the tiny bulge which is a sure sign of prosperity.:)

Trivia:Courtesy Wikipedia.
Pillsbury family



In the 1970s, a Pillsbury Doughboy family was created and were sold as toys in Sears stores.


Included in the family are:

Poppie Fresh (a.k.a Mrs. Poppin' Fresh, Pillsbury Doughgirl) (wife)
Popper (son)
Bun Bun (baby daughter)
GrandPopper and GranMommer (grandparents)
Biscuit (cat)
Flapjack (dog)
Rollie (uncle)
Poppie also appeared in some commercials along with Poppin' Fresh

The name of the artist who actually first drew Poppin' Fresh (the Pillsbury Doughboy) was Martin Nodell.