Monday, December 24, 2007
Wednesday, December 19, 2007
This is one Ad that Rosser Reeves and his ad agency made with their unique way of getting repetitive and drilling. Viewers hated this ad but the sales of Anacin sure did shoot up.
Reeves' idea of advertisement was to be as simple and to the point as possible with no false promises or fancy frills in the ad.
To him Ads were a science not art.
Of course, I beg to differ. Creativity is the core of advertising... Amen!
Sunday, December 16, 2007
It gives cooked up account books a whole new meaning!!!!
Croatian creative agency Bruketa & Zinić have designed an annual report for food company “Podravka” that has to be baked in an oven before it can be read. Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.
Agency: Bruketa & Zinić, Croatia
Creative Directors: Davor Bruketa & Nikola Zinić
Art directors: Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović
Copywriters: Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić
Project manager Mirna Grzelj
Prepress: Danko Đurašin and editor Drenislav Zekić