Whitcoulls - Clockwork Orange

No better way to campaign for Whitcoulls, national bookstore in New Zealand, than making posters using text from the book itself to portray iconic characters..

The tagline is most appropriate, encouraging reading over watching movies..
Verdict :Spectacular

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director / Copywriter: Chris Schofield
Creative Director / Art director: Billy Mcqueen
Head of Art: Nick Smith
Account Director: Maria Reinburgen
Agency Producer: Jason Jones
Retoucher: Graeme Cooper
Designer: Glenn Chapman
Account manager: Hannah Downes

Woolite

Simple concept but effective communication..
Verdict: Great job

Advertising Agency: Euro RSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Directors: Martin Winther, Jacek Szulecki
Copywriter: Pawel Krzeminski

Hard Rock Cafe II - Clapton

"There´s a story behind every song."

Verdict: Great story but connection blurred

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Hard Rock Cafe I - Beatles

"There´s a story behind every song."..

But most of them are urban legends..
the layout is way too busy warping the connection to the place..
Verdict: Pass

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Wonderbra

Most Wonderbra ads are concept driven and do not have a product shot..neither does this one.. but makes the idea come through clean and clear.

Advertising School: DMJX Creative Communication, Copenhagen, Denmark
Art Director: Mikkel Otterstrøm
Illustrator: Mikkel Otterstrøm
Photographer: Niels Kristian von Bitsch

American Express - John McEnroe

My Favorite Ad, in which John McEnroe apologizes to Claus Unlat, the real umpire saying.. "You are not Evil"

WWF Botanimal

"Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species."

Extremely well thought out and executed piece.
Verdict : Spectacular.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD

iMac - Sean Connery

Read all about it here!!

McDonalds - Asterix

This is for McDonald's in France. There seems no harm in making use of the ageless classic comic characters of Asterix in the campaign..


Wonder how India would react if our good old Billu, Pinky, Sabu or Chacha Chaudhary endorsed a product..even if it were McDonald's?

Music in Ads: Coca Cola India Shadowgraphy ad

The Coca Cola India ads off late have used remixed pieces of older songs and created some memorable ads with extremely catchy background music. The latest in that series is the Ad featuring Imran Khan which employs shadowgraphy.




Sounds familar? Well it would sound familiar to folks from the 1970s and 80s.  Its the song that Helen dances to in the movie Anamika. Watch the song and hear the original.

Print Ad: Absolut Brooklyn

Absolut Vodka pays tribute to Brooklyn with ABSOLUT BROOKLYN

 

Body: "ABSOLUT BROOKLYN.
Absolut Vodka Product of Sweden, 40 and 50% alc/vol(80 and 100 proof). 100% grain neutral spirits "

Advertiser: Absolut Vodka
Agency : TBWA
Country Published in : No Specific Country
 

Print Ad: Absolut New Orleans

Absolut Vodka pays tribute to Jazz and the city that giave us JAZZ -- New Orleans with the triple vodka bottles acting as part of a wonderful trumpet in ABSOLUT NEW ORLEANS print ad.

Copy: "ABSOLUT NEW ORLEANS."
Advertiser: Absolut Vodka
Agency : TBWA

Print Ad: Absolut Geneva

Absolut Vodka pays tribute to all the Horologists of Geneva with the Vodka bottle in the watch movements in the ABSOLUT GENEVA print ad.






Copy: "ABSOLUT GENEVA."
Advertiser: Absolut Vodka
Agency : TBWA

Print Ad: Absolut Budapest

Absolut Vodka pays tribute to Erno Rubik and the Rubik's cube -- arguably Hungary's biggest contribution to games with the ABSOLUT BUDAPEST print ad.

Body: "ABSOLUT BUDAPEST."


Advertiser: Absolut Vodka
Agency : TBWA

Celebs in Ads: Kate Winslett for American Express

One of my favourite American Express Card Commercials.

The Ad starts with Kate Winslet walking through London's Camden Markets and revealing her achievements in reel life with the following quotes

"At 17, I went to prison for murder." -- A reference to her character in the movie Heavenly Bodies
"By 19, I was penniless and heartbroken." -- A reference to her character in Jane Austen's Sense and Sensibility
"I almost drowned at 20." -- The Titanic reference
"My mind started to go at 24" -- Reference to Iris in which she co starred with Judi Dench
"Then I had my memory erased at 28" -- Eternal Sunshine of the spotless Mind
"By 29, I was in Never Land." -- A reference to her film Finding Neverland

and ends wonderfully well with a beautiful line

"My real life doesn’t need any extra drama. That’s why my card is American Express"

Creative Agency :Ogilvy & Mather , New York
Creative Director : Chris Mitton
Art Director : Kate Wilentz
Copywriter : Jon Koffler
Movie Director : Roger Michell
Director of Photography : Haris Zambarloukos
Music : Jason Lifton


Watch the ad and enjoy

If hunger is a wild animal that needs to be fed, would McDonald's be the first thought that crosses your mind?

If it is striving to be funny by going against the normal sign at the zoo that says wild animals should not be fed, then it is a huge FAILURE!

Makes me want to believe it is just an amateur work and not something churned out by a reputed ad agency like DDB Tribal,Austria.