Monday, November 28, 2011
Saw this ad recently and realized though we seem to make a mockery of corruption in India .. it is something we have come to live with. This is a deep-rooted issue and felling the tree will not help.. and uprooting is an extremely daunting task..
I love the penultimate sentence of the commentary which oozes with irony.. "And India has won!!"
But with the hopes that we will get somewhere enjoy this video with voice over by Prasoon Joshi..easy to be mistaken as Javed Jaffrey's.
"Unhate" campaign from United Colors of Benetton was not the first time that Obama's image has been used for commercial purposes albeit without consent. The above image of BO in front of Great Wall of China sporting the jacket from Weatherproof, was used by President of Weatherproof, Freddie Stollmack in a billboard hoarding on Times Square in Early 2010. Unfortunately, the billboard was up without procuring permission from White House.
Pope & Ahmed Mohamed el-Tayeb
The most controversial of the lot was that of Pope in lip-lock with the Imam. UCB seems to have out-done itself in its bid to be rife with social/global/political message of universal love has courted controversy ... which has been its USP from the time of its inception. These UCB ads make no bones about bringing forth the bitterness between the parties portrayed and has thereby thrown caution to the wind. It takes Bromance to a whole new level. The content and effort at the art work is commendable but the fact that images of global leaders have been used without consent would obviously not go down well with the primes.
Bold. Strong. Effective. Polemic.
Barack Obama and Venezuelan President Hugo Chavez kissing
China's leader Hu Jintao and Barack Obama
Germany's chancellor Angela Merkel with French president Nicolas Sarkozy
North Korean leader Kim Jong-il and Lee Myung-bak, President of South Korea
Palestian leader Mahmoud Abbas and Israeli prime minister Benjamin Netanyahu