Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van.
Tuesday, January 22, 2013
Monday, January 21, 2013
A contemporary Fashion Designer, Manish Arora, encases the finest elements of his Paris Fashion Week in October of 2009, lending a surreal texture to the bottle.
Given his penchant for colors and patterns it comes as no surprise that he was appointed the creative director of Paco Rabanne in early 2011.
Sunday, January 20, 2013
Vikram Seth is not only a gifted writer but also a painter. In this campaign series, each of his canvases is a symbol of a "Rasa" blending music,dance and art, giving them an ethereal feel . He breathes life not only into words and poems but also to colors by giving them a new dimension on his canvas.
His Blue Canvas contribution to the Absolut campaign, has "Na Main,Na Mai" in Urdu and Nastaleeq script scrawling over the blue bottle in gold letters. It reflects the "Shanta Rasa" or Peace.
A nod to the peerless Harivanshrai Bacchan, Vikram Seth borrows "Pyasa Pyala" in Devanagiri script, meaning the "Thirsty Cup" from "Madhushala". The image is of surreal love that "Shringar Rasa" is about.
All the three canvases represent the true spirit of Absolut.
This exhibition makes Vikram Seth the fourth Indian to contribute the iconic Absolut campaign.
Saturday, January 19, 2013
Subodh Gupta, a prolific artist has made a valuable contribution to the 30 year old legendary campaign of Absolut Vodka with the above sculpture.
He has taken everyday kitchen articles, placed them in a new dimension, rehashing the mundane quotidian value of those articles and elevating them to represent the true spirit of Absolut.
Friday, January 18, 2013
Bharati Kher, born in London, is a popular contemporary Indian artist with several paintings, sculptures and installations to her credit.
Bindi, a decorative mark that Indian women wear in the middle of their foreheads, are used extensively her sculptures.
Her fascination with the "sperm" bindi, her signature, is evident in the Absolut Vodka installation which gives it a 3 dimensional perception.
Bharati Kher is married to the popular Indian Sculptor, Subodh Gupta.