Monday, January 28, 2013

Windows 8:Lenka - Everything at once



The release of album "Two"  in April 2011 by Lenka, the Australian artiste, did not witness much commercial success. However, the single "Everything at once" after being used in Windows 8 ad saw a significant increase in popularity and was re-released digitally in Nov 2012.

The ad is cleverly crafted with the lyrics falling in sync with the features of Windows 8 devices.

Sunday, January 27, 2013

Windows 8: 'Daav Laga' You and Me together



This is a Windows 8 ad tempered and garnished for Indian audience with Indian song "Daav laga" for background score from the movie "Ishq Vishq".
The vocals are by the popular playback singer Sona Mohapatra.
Dancers are Prosenjit Guy Kundu, a dancer and choreographer of French and Indian roots (www.kundudance.com)
and Payal Balse, make-up artist and [V] Footloose contestant.

It is captivating to see the hip-hop moves in the ad mimicking the motions made on the Windows 8 tab.


Saturday, January 26, 2013

HP Deaf DJ



This is the original mix by Zedd called Stache which is used in the HP Envy Ultrabook Ad.


This is a video of DJ Robbie Wilde talking about how he "sees" music and how HP Touch is the best in class for him to cope with his limitation of being deaf.
Born deaf in the right ear and losing the sense of hearing by 80% in  the left ear, Robbie did not stop listening to music. Though he has his limitations where  lyrics are concerned, he maneuvers his way through with beats and bass. He does not just remix but creates music. He does not just sustain in the competitive world of DJ-ing but excel at it as the only 'deaf' musician.

Friday, January 25, 2013

Charles C. Ebbett - Lunch atop a skyscrapper: An inspiration


Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally.


The outdoor advertisement of Lego, titled " Builders of Tomorrow" was released in June 2007, by Jung von Matt Advertising Agency. It won Cannes Gold in 2007.



 Sony also draws inspiration from Charles C Ebbetts vintage photograph, using the tag line: In photography: Timing is everything.
 The other ads of Sony camera coming soon on this blog.


With Volkswagen Girder priced so low, the team at DDB Milan has shown that the target audience for the product transcends all social classes. It entices the blue collar class also to go for Volkswagen Girder. The image of an empty construction bar and a tag line that "unfortunately the word has already spread" speaks for itself..

Thursday, January 24, 2013

Vintage Ad: Domino's



The Noid was the mascot of Domino's Pizza created in the 1986 by Ad Agency Group 243.
The character "Noid" was representative of everything that could 'A-Nnoy' the customer, cold or pizza delivered late. This claymation character would stomp on the pizza carton, if it was cold or was delivered late but each time ,as seen in the ad, attempts on Domino's Pizza is thwarted.  

At a time that Pizza hut sold with the tag line "It is worth the wait" Domino's sold with the promise of a delivery less than 30 minutes , with "Avoid the Noid"

Wednesday, January 23, 2013

Vintage Ad: Pizza Hut


A lot of people remember Pete, the Italian Pizza maker, in the yellow scarf and the blue apron and a hat that hovers over his head. One hand giving an "OK" and the other a "thumbs up".  

Pete was the mascot of Pizza hut from 1965 and vanished into the void of forgotten mascots by mid 80's.
The first logo of Pizza Hut featured Pete holding the words "Pizza" and "Hut" .



From 1967- 1999: Pizza hut used the "Red Roof" logo.


 From 2000- Present: The "Red Roof" has adopted a more stylized avatar with newer font, a yellow underline and a green dot for I's tittle.



The place mat from the 1970s shows the steps that "Pete" follows to present his customers with the perfect pie.  

                                             

This is a vintage print ad of Pizza Hut with tag line "It must be worth the wait". 
The battle between Pizza Hut and Dominoes Pizza over the USP of pizza delivery time has been dealt in another blog post.



The retro television ad is of Pizza Hut from 1971. It is so uninspiring that it leaves one wondering if this ad helped in contributing to the sales of Pizza hut's pizzas at all. In the backdrop there is an old logo of Pizza Hut circa 1970s.