Yellow Pages

Arranged Marriage

If anybody knows the actual product of this ad, please let me know...

Found it funny in a wacky sort of way!

Anacin

This is one Ad that Rosser Reeves and his ad agency made with their unique way of getting repetitive and drilling. Viewers hated this ad but the sales of Anacin sure did shoot up.

Reeves' idea of advertisement was to be as simple and to the point as possible with no false promises or fancy frills in the ad.

To him Ads were a science not art.

Of course, I beg to differ. Creativity is the core of advertising... Amen!

GEICO - Flintstones

Cooked up Annual Report

It gives cooked up account books a whole new meaning!!!!

Croatian creative agency Bruketa & Zinić have designed an annual report for food company “Podravka” that has to be baked in an oven before it can be read. Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

Agency: Bruketa & Zinić, Croatia
Creative Directors: Davor Bruketa & Nikola Zinić
Art directors: Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović
Copywriters: Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić
Project manager Mirna Grzelj
Prepress: Danko Đurašin and editor Drenislav Zekić

Wilkinson - Fight for Kisses

View the ad here

Generates mixed emotion in the viewer... The CGI of the baby borders on spookiness..

Wonderbra Hills

Agency: Saatchi & Saatchi, Frankfurt
Creative Director: Eberhard Kirchhoff
Copywriter: William John
Art Director: Patrick Ackmann

Blockbuster

Nice Blockbuster ad with close to 35 movie references in it. Anyone wants to share on how many you could find out? leave a comment and let me know...

Cigarettes - Anti-Smoking

Agency: TBWA, Vancouver
Creative Director: Paul Little
Copywriter: Paul Little
Art Director: Angela Sung, John Williamson

Toyota - Avensis Traveller

Condom - Bindaas Bol Campaign

Coolie



Cops



Lawyers

..Lowe managed a gold for its ‘Condom Bindaas Bol’ campaign for client PSP-One, Abt Associates. The agency also grabbed the Grand Effie for its ‘Condom Bindaas Bol’ campaign....

Public Conscience in Ads

Long drawn court cases...

...“Yes, art does imitate life,” says Brijesh Jacob, ECD, Grey Worldwide, who was with Lowe when he conceptualised the Greenply ad. In Greenply’s ‘case’ (no pun intended), Jacob and his team took inspiration from news clippings on long drawn out court battles such as those for the 1993 Mumbai blasts and the Jessica Lal murder. Keeping in line with the Greenply humour, the brand wanted an ironic and satirical backdrop to bring forth the product’s durability concept.....



...the Tata Tea TVC, which has a young man questioning a political candidate’s qualifications to govern the country (awakening with Tata Tea, instead of just waking up). So, what’s with the reality check?....



...“These issues have always existed; due credit to the clients for supporting such creatives,” remarks brand consultant R Sridhar, partner, IDEAS-RS. “Usually, clients shy away from controversial topics.” Sridhar attributes the rise of such commercials to the evolving Indian psyche, particularly that of the youth. Nowadays, this segment is quite interested in current affairs and their surroundings, egged on by movies such as ‘Rang De Basanti’, or even by the media hyping up things. “Indians now have a more open psyche and willingness to state their point of view,” adds Sridhar, “a phenomenon that is reflecting in our advertising as well.”...
Read more about it here

WWF - Paper Ad

This is one ad that will pinch your heart everytime you pluck a handful of papers from the dispenser!!

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark.
Creative Director: Simon Wooller
Art Directors: Cliff Kagawa Holm, Silas Jansson
Copywriters: Cliff Kagawa Holm, Silas Jansson

VW EOS Ad

World's first Shadow Poster

FedEx Ad

Its one of those ads which has no qualms in dragging the competitor's name into the ad frame for self-promotion....

Ingonito Glasses

Really amusing pair of glasses.
Agency: Scholz & Friends, Berlin
Creative Directors: Julia Schmidt/Constantin Kaloff/James Cruickshank/Bastian Engbert
Art Director: Moritz Unuetzer
Photographer: Sittig Fahr-Becke

Ipod Touch Ads

Nick Haley an 18 yr old kid from UK ,totally besotten by the Ipod Touch, he made a commercial on it on his own.

His version is here



Ipod Ad team liked the Ad so much that they bought the right from Nick, spruced it a bit and lo and behold - a production ad which is still so faithful to the original..



Music Is My Boyfriend is the title of a song currently thought to be featured in an iPod Touch commercial. The actual song in the commercial is called Music Is My Hot Hot Sex by a Brazilian group called CSS.

Here goes the original Video

Centre Shock Ad

Alighted from the horse!

Heinz - Takes a while to come ot

Housewife


Restaurant

Levi's 'Dangerous Liaison'

Agency: BBH, London Creative Director: Caroline Pay Agency Producer: Davud Karbassioun Art Director: Steve Wakelam (art direction), Dean Wei (typography) Production Company: Rattling Stick Director: Ringan Ledwidge Producer: Sally Humphries DP: Alwin Kuchler Post Production: The Mill, London Audio Post: Aaron Reynolds @ Wave Offline Editor: Richard Orrick @ Work Music: "Strange Love",

1944 Levis Commercial "OILRIG"

This is one of ads with the old world charm to it...

Greenply-Janam Janam Ka Rishta

Red Tapism - TOI

Amazing commentary drawing parallels with Hockey.. Wry humourous take on the ubiquitous Red Tapism in the Gov Offices of India....

Coca Cola Spanish Commerical

At a Spanish Party, the waiter takes a break, drinks coca-cola and turns the entire party into a typical Karan Johar type of shaadi-waadi naach - gaana ishtyle.. Is that how world perceives our movies? all over-baked glamor?

Parle G 1989 Ad

Swad Bhare Shakti Bhare .... Barsoon se... Parleeeee Geeeee!!!!

Good ol' days !!!!!!!!!!!!

Lifebouy - Little Gandhi

Very well made ad with tiny artistes and a creative title for the ad - Little Gandhi! now who could have thought of that?

Amul Ad - MTV

Amul's Ads have always been in-sync with the changing trends... This ad portrays the change in Amul Ad campaign wearing the garb of Gen MTv.

Was this the best they could come up with days a-yonder?

Heineken

What do we have here??




Pitt and Aniston endorsing the same beer!!!

How ironic that Aniston loses the last 2 bottles of Heineken Beer to another guy from right under her nose.....!! Sounds familiar doesn't it?

With due respect to Pitt's preferences, Aniston lost to another woman...

Brad Pitt - Pringles

Any guesses on how much Pitt would ask for an Ad now?

This Pringles ad was made in 1989 and wonder if he was so desperate to feature in an Ad for Pringles.

"Creek" Levi's 501 commercial

This is one of those classics with the old-world ring to it... The BG is "Inside" by Stiltskin

Levi's Commercials by Michel Gondry - The Chemist

Watch Pocket: The Chemist



One of the most oft repeated sapid,beaten-to-death jokes made in the print of yonder days which is sooo Michel Gondry...

But given the current day scenario, father's have much to celebrate if their little gurl's boyfriend is wearing Jeans with watch pockets.

You know what's in there...!! :)

Product: Watch Pocket: The Chemist
Brand: Levi's

Director: Michel Gondry, whose experiments with the "Bullet Time" method of filming was made use of in Matrix.

Levi's Commercials by Michel Gondry - The Mermaids

Shrink to Fit



The Mermaids look eerie in the pale blue halo of the underwater hues.....

Are they trying to say that Shrink-to-fit jeans enhances your sex-appeal? If it shrinks any further... Ouch!!!!! there wouldn't be much to appeal either ....

Little Mermaid, Ariel would have been mighty disappointed had Prince Eric worn those jeans :)

Product: Shrink to Fit
Brand: Levi's
Director: Michel Gondry

KFC 1971

This is a VERrrrrrrrrrrry simple ad with no major USP being touted about and screaming into the faces of the viewers...

Talks volumes about how much the ads have morphed over the years where the focus is more on entertaining the viewer.
Err..That's what I watch ads for .. I dunno about the rest of the junta... No amount of "Cos you are worth it" lines are gonna make me hide my grays.

Well, "Thinking Outside the Bun" I consider myself impervious to the jingle-chants... ;)

Levi's Blind Man Ad

Mistaken Identity:
A man in Men's room, with a cane; A good looking fugitive loaded with cash....

See what happens next!!!!

Lego - Relativity

http://www.andrewlipson.com/escher/relativity.html

During my visit to Mall of America (MOA) America's Largest Mall at Minneapolis, I dropped by the Lego Imagination Centre. The Lego constructions were mind blowing. And very similar to the Miniland of Lego.

For more reference check this up: http://www.legoland.com/

The picture above is something that I chanced upon while surfing and felt it derserved amention for the effort that has gone into creating the Lego rendition of MC Escher's Relativity Painting.























http://www.legoland.com/ would provide more information on LEGOLAND

Trivia:Courtesy Wikipedia

• The word "Lego" comes from Danish leg godt which translates to "play well". The name could also be interpreted as "I put together" or "I assemble" in Latin, though this would be a somewhat forced application of the general sense "I collect; I gather; I learn"; the word is most used in the derived sense, "I read". The cognate Greek verb "λέγω" also means "gather, pick up", but this can include constructing a stone wall.
• Lego Group produces over 306 million miniature tires each year - more than any other tire manufacturer in the world.

• Six 2x4 Lego bricks of the same color can be put together in 915,103,765 ways, and just three bricks of the same color offer 1,560 combinations. The figure of 102,981,500 is often given for six pieces, but it is incorrect. The number 102,981,504 (four more than that figure) is the number of six-piece towers (of a height of six)

• Motto: det bedste er ikke for godt. Danish for "The best isn't good enough". This motto was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly.

• On average, everyone in the world has 62 Lego bricks each.
• Only one percent of the plastic waste in Lego factories goes unrecycled

Lucky Strike Retro Pick 2

Lucky Strike GreenIn 1942, smokers of Lucky Strike Cigarettes noticed a drastic change to the Lucky Strike packs. Instead of the usual dark green and gold, the packs were white with red trim. On the bottom of the new packs was a curious abbreviation, "L.S./M.F.T." The reason for the change was heard on the radio commercials for Lucky Strike.

Like with many other products during World War II, the Lucky Strike radio commercials had a patriotic theme. The radio listeners heard the announcer say, "Lucky Strike Green Has Gone To War." What he meant, the green dye used for the packaging of the Lucky Strike packs would be used for the war effort. The phrase was heard frequently on all programs Lucky Strike sponsored at that time. Unfortunately, it also stirred up a hornet’s nest with one program.



When Lucky Strike sponsored INFORMATION PLEASE (1940-1943), it was a marriage that was made in a lower place than Heaven. From the very beginning, it was a battle between 2 strong willed men, George Washington Hill, the big cheese of the American Tobacco Company, and Dan Golenpaul, the creator of INFORMATION PLEASE. While this relationship was stormy, it took the infamous Lucky Strike Green Has Gone To War phrase to really stir up trouble.

Lucky Strike Presents Information PleaseDuring a typical broadcast of INFORMATION PLEASE, the phrase was uttered or whispered at every opportunity it could be said--- even during the program! When there was a brief pause in the conversation between M.C. Clifton Fadiman and the program’s panelists, the phrase was presented. Not only did this prove to be a distraction with the radio listeners, it also made Golenpaul furious. With the concern of ruining the program, Golenpaul asked Hill to drop the constant presentation of the phrase. Hill refused. The bitter sponsor/program relationship would eventually go to court. It was a well-publicized event. Public opinion had Golenpaul as the good guy and Hill as the villain. The case was dismissed, but the stormy program/sponsor relationship came to a merciful end. Golenpaul was finally rid of Hill, Lucky Strike, and the annoying phrase.

Lucky Strike Green Has Gone To War not only rubbed Golenpaul the wrong way, it also grated the nerves of the people who mattered the most--- the radio listeners. In a 1943 poll conducted in Woman’s Day magazine, Lucky Strike Green Has Gone To War was voted one of the most disliked radio commercials by the listeners who participated.



Lucky Strike LS/MFT After Hill thought it served its purpose, Lucky Strike Green Has Gone To War passed into radio advertising oblivion--- much to the relief of the listeners. With L.S./M.F.T. becoming the catch phrase, the Lucky Strike commercials continued the tradition as a source of unpopularity with the listeners. (For the record, L.S./M.F.T. was also voted unpopular in the Woman’s Day poll).


On paper, Lucky Strike Green Has Gone To War appeared to be a patriotic gesture to help the Allies. The truth to the matter was that Hill intended to change and modernize the Lucky Strike packs anyway. It just so happened World War II was in progress--- and the "sacrifice" of the green dye made the American Tobacco Company look good with the public.

Courtesy -- Old Time Commercials

Phil Collins - Cadbury

Full Credits
Client: Cadbury Dairy Milk
Agency: Fallon, London
Creative: Juan Cabral
Director: Juan Cabral
Agency Producer: Nicky Barnes
Production Company: Blink


But then you wonder WHY A GORILLA for a Chocolate Ad?? What is the correlation?

But nonetheless the Nod to Phil Collins ad was well deseverd even if the link is fuzzy.

Nike - Rush Hour - Gone Running

http://www.nike.com/index.jhtml?l=nikestore,nikewomen#l=nikestore,nikewomen,rushhour&re=US&co=US&la=EN

Reinforcing women's athletic aptitude and multitasking skills
As part of its latest apparel launch, Nike has created a series of web films and an interactive campaign--including widgets, screensavers and banners--that highlight girl power while imploring the virtues of physical fitness.

Applying an on-the-go mentality, the women featured in the late summer Nike print/digital campaign cede their hectic 9-5 life for a spell of pounding the pavement, strapping on running clothes and kicks during situations like taking a cab or heading down the elevator.

The website for Nike's female footwear campaign features the handful of web films and a 'Gone Running' sign with real-time clock attached, with the block letters in the copy boasting that "someone who is busier than you is running right now."

--Courtesy Creativity-Online.com

Lucky Strike Retro Pick 1

One of the early years' animated ads.

LS/MFT stands for Lucky Strike Means Fine Tobacco. That's as cool as it gets now!
In 1935, ATC began to sponsor Your Hit Parade, featuring North Carolina tobacco auctioneer Speed Riggs. The weekly radio show's countdown catapulted the brand's success and would remain popular for 25 years. The shows capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American".

The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. However, many argue that the white package was introduced not to help the war effort but to lower costs and to increase the appeal of packaging among female smokers.[1]

In the early 1960s, Lucky Strike's television commercials featured the slogan "Lucky Strike separates the men from the boys....but not from the girls" set to music. When Luckies with filters were introduced in the mid-1960s, print and TV ads featured the slogan "Show me a filter cigarette that delivers the taste, and I'll eat my hat!" (usually sung to music on TV). Print ads showed smokers wearing hats from which a "bite" was supposedly taken, whereas TV commercials broke away from the smoker who issued that challenge, then came back to show the same smoker wearing a hat from which a "bite" was taken.

In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 that they were available all over the United States. This cigarette is made with Turkish tobaccos.

The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon, Shell, AT&T and Coca Cola. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages.

Lucky Strike was the sponsor of Jack Benny's radio and television programs in the 1940s and 1950s on CBS. (Among its popular advertising slogans on the show, as read by announcer Don Wilson, were "LSMFT: Lucky Strike means fine tobacco!" and "Be happy go lucky, be happy, smoke Lucky Strike!") The fictional character Mike Hammer, as written by Mickey Spillaine, smoked Lucky Strike through all of the Hammer novels. Lucky Strike was also the major sponsor of the BAR Honda team (partly owned by British American Tobacco current owners of the brand) as well as Honda Racing F1 during their maiden year in Formula One before BAT decided to pull out of F1 altogether in the face of increasing anti-tobacco advertising legislation. The cigarette brand is patronized in the anime Cowboy Bebop, where character Faye Valentine is often seen with one in her mouth. The logo also makes prominent background appearances in that show. Lucky strikes were mentioned in ZZ Top's song "I'm Bad, I'm Nationwide", and in rodney adkins song "These are my People". They are also mentioned in Stars (band)' song "Life 2: the Unhappy Ending," where the hero "removes the Lucky from the pack." Lucky strikes were also the cigarette of choice of Rep. Detect. Steele in the Blade Runner video game. As well as in the stealth-based video games Metal Gear and Metal Gear 2: Solid Snake; Solid Snake's favorite brand of cigarettes are Luckys. Lucky Strike cigarettes were also featured in the Stephen King movie Misery where Paul Sheldon (James Caan) would smoke one cigarette after writing a novel. The character Sonny Crockett from the TV series Miami Vice, smokes Lucky Strikes and In the manga GTO, The teacher is seen smoking Lucky Strikes.

In 2007 the Lucky Strike brand was featured as a subplot in the first episode of Mad Men, an American television drama about New York Madison Avenue advertising executives set in the early 1960s. An advertising executive struggles to come up with a new advertising campaign under the new stringent United States Federal Trade Commission (FTC) regulations about cigarette companies making health and safety claims about their tobacco products. He eventually comes up with the catch slogan "It's Toasted", the same slogan that was conceived in real life by Lucky Strike in 1917 but for purposes of dramatic license it is depicted as being created in 1960 to deflect consumer concerns about health issues.

In late 2006 both the Full Flavored and Light filtered varieties of Lucky Strike cigarettes were discontinued in North America. However, Lucky Strike will continue to have marketing and distribution support in territories controlled by British American Tobacco as a global drive brand.

Courtesy Wikipedia.org

Puma Behind the scenes

The behind scenes of Puma Ad.. Pretty impressive graphics..

Another great Volkswagen commercial

Volkswagen's Think small campaign is considered the greatest ad campaign in the world. This ad comes from the Volkswagen stable and this is no less.

Some gyan on the ad- In 2005, Gene Kelly's widow gave permission for Volkswagen to use his likeness to promote the Golf GTi car. This advertisement which was shown only outside the US, used CGI to mix footage of Gene Kelly, from Singin' in the Rain, with footage of professional breakdancer David Elsewhere.

The most famous superbowl ad

This is an excerpt from wikipedia about the making of the Ad

"The 60-second film was created by the advertising agency Chiat/Day, with copy written by Steve Hayden and direction by Ridley Scott
(who had just finished filming Blade Runner). Creative director Lee Clow was responsible for this and the later Energizer Bunny and Taco Bell chihuahua campaigns. The film was shot in London and most of the actors were British skinheads hired for the day at a cost of $125 each as the director was unable to find enough actors prepared to shave their heads.The original script had suggested a baseball bat but this was later revised to a sledgehammer. The weight of the hammer made it difficult to cast the part of the runner until Major (a discus thrower) applied.

It was shown to a large audience for the first time in October 1983, at Apple's annual sales conference in Honolulu, Hawaii. Based on the reaction of the sales team and management reviews, Apple executives booked two television advertising slots during the upcoming Super Bowl. However, the Apple board of directors was dismayed by the ad and instructed management not to show it and sell the slots. Despite the board's dislike of the film, Steve Wozniak watched it and offered to pay for the spot personally if the board refused to air it. The reason the commercial was saved from total cancellation was the result of an act of defiance and an act of bravado. According to the book The Mac Bathroom reader by Owen Linzmayer:“ The board hadn't demanded the commercial be killed, nonetheless John Sculley asked Chiat/Day to sell back the one and one half minutes of Super Bowl television time that they had purchased. The original plan was to play the full-length, 60-second 1984 spot to catch everyone's attention, then hammer home the message during a subsequent commercial break with an additional airing of an edited 30-second version.

Defying Sculley's request, Jay Chiat told his media director, Camille Johnson, "Just sell off the thirty." Johnson laughed, thinking it would be impossible to sell any of the time at so late a date, but miraculously, she managed to find a buyer for the 30-second slot. That still left Apple with a 60-second slot for which it had paid $800,000.
”The decision to run the commercial was left to VP of Marketing William V. Campbell and Executive VP of Marketing and Sales E. Floyd Kvamme. In the end, the two decided to run the commercial. It aired at the first commercial break after the second-half kick-off.The sledgehammer (here blurred by motion) is thrown into the air at the screen by the allegorical heroine.

Despite costing $800,000 to make and a further $800,000 of air time, the film was originally shown nationally only once. However, it was aired on television one other time. From the book Apple Confidential:“ The famous "1984" commercial that launched the Macintosh during the Super Bowl in 1984 is purported to have been shown only once; but to qualify for 1983's advertising awards, the commercial also aired on December 15 at a small TV station in Twin Falls, Idaho, and in movie theaters for weeks starting on January 17th. ”

Even with this limited appearance, the ad created such a media frenzy that it gained many subsequent free TV airings and print mentions as it was discussed in the media. At the time Nielsen ratings estimated that the commercial reached 46.4 percent of American households (50 percent of all men and 36 percent of women.) These tactics are part of what made the commercial so influential in marketing circles; it is now seen as the first example of event marketing, and is popularly credited with starting the trend of yearly "event" Super Bowl commercials."

An Ode to advertising

Some companies go to great lengths to get their message across. They spend millions and millions of dollars on a single ad. Like this really really expensive(read 42 million dollars) Chanel ad featuring Nicole Kidman and directed by Baz Luhrman



And then there are some like this one , where economy is the name of the game. Clear thought process to the advertisement and nothing too flashy or grandiose. The sheer power of words comes up through this really creative Fed Ex Express Ad.




























































































Thank you all you great creative directors out there for giving us these great ads.

Gold Spot

Found the following amazing write up on Harish B


Gold Spot : The Zing Thing ( RIP 1977-1993)
Brand : Gold Spot
Company:Coca Cola

Brand Count: 217

Gold Spot is a sad story in the Indian Branding world. This iconic brand was killed for paving way for Coke's brands in India. Every one knows the story but still...

Gold Spot was one among the three major softdrinks brand that ruled Indian market along with Thums Up and Limca. The brand was built by Rames Chauhan of Parle after the exit of Coca Cola from India during 1977. Chauhan spoted the opportunity and three mega brands were born.
When Coca Cola came back to India in 1993, it bought out the three mega brands from Chauhan for a consideration of $10 mn. These three brands had a huge market share (combined) of over 69 % of India's SDC market. Then came the expected move. Coke slowly began killing the Parle brands to make way for its own brands. Thums Up was sidelined in favour of Coca Coala. Limca was sidelined and Goldspot was killed to make way for Fanta.

Gold Spot was the orange drink with a Zingy taste. This iconic youth brand was positioned as " Zing Thing" and was promoted heavily through all media. The jingle " Gold Spot.. The Zing Thing" was one of the most memorable jingle at that time ( still that jingle lingers in the mind of old timers).
Gold Spot was positioned as the youth brand and the ads talked about being crazy about the brand . You can watch the Gold Spot ad here .
But the brand was killed. Fanta was launched but till now the brand has not being able to take the position of Gold Spot. Coke was not able to clearly focus on the segmentation of Fanta. Fanta is never perceived as a youth brand. Fanta is not viewed or targeted at college students/youth. This confused targeting may have crippled the growth of Fanta and still it couldn't reach the status of Gold Spot. Coke expected that the users of Gold Spot will migrate to Fanta but it did not happened.
We saw Limca coming back in 2006.. can we ever hope Gold Spot coming back ?

History of Biscuits - Britannia

Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits, but do they know how biscuits began?

The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper."

The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store.

As people started to explore the globe, biscuits became the ideal travelling food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest version of the biscotti and present-day crackers) were part of the staple diet of English and American sailors for many centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favourite of Christopher Columbus who discovered America!

Making good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, baking was a carefully controlled profession, managed through a series of 'guilds' or professional associations. To become a baker, one had to complete years of apprenticeship - working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the amount and quality of biscuits baked were also carefully monitored.

The English, Scotch and Dutch immigrants originally brought the first cookies to the United States and they were called teacakes. They were often flavoured with nothing more than the finest butter, sometimes with the addition of a few drops of rose water. Cookies in America were also called by such names as "jumbles", "plunkets" and "cry babies".

As technology improved during the Industrial Revolution in the 19th century, the price of sugar and flour dropped. Chemical leavening agents, such as baking soda, became available and a profusion of cookie recipes occurred. This led to the development of manufactured cookies.

Interestingly, as time has passed and despite more varieties becoming available, the essential ingredients of biscuits haven't changed - like 'soft' wheat flour (which contains less protein than the flour used to bake bread) sugar, and fats, such as butter and oil. Today, though they are known by different names the world over, people agree on one thing - nothing beats the biscuit!

Some interesting facts on the origin of other forms of biscuits:
The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and dates back to the house of Savoy in the 11th century France. Peter the Great of Russia seems to have enjoyed an oval-shaped cookie called "lady fingers" when visiting Louis XV of France.

The macaroon - a small round cookie with crisp crust and a soft interior - seems to have originated in an Italian monastery in 1792 during the French Revolution.

SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for centuries. They are made from a simple egg, flour and sugar dough and are usually rectangular in shape. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia.

The inspiration for fortune cookies dates back to the 12th and 13th Centuries, when Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defence against Mongolian invaders.


Courtesy:Britannia

Durex ad - Cheeni Kum

Click To Play

Cheeni Kum - less sugar, but more brands

Cheeni KumWhen it comes to promotions, movie makers are not averse to taking bets on in-film ads. And when the man involved is ad agency Lowe’s Creative Head Balki, one expects to see a film donned with brands. Movies are seen as a cultural reflection of our society and promotions through association of brands, commodities, games, contests and blogs enhance the viewership and revenues.

We are not discussing the review or box office performance of Big B-Tabu starrer ‘Cheeni Kum’, but how it has joined list of movies which have integrated the movie with promoting brands. Since movies are promoted with a target audience, similarly marketing strategies of companies can be decided catering to that select group.

The trend of in-film advertising has been for a while in Indian movies now. Shahrukh Khan’s Don with Tag Heuer & Louis Philippe, Dhoom-2 with Coca-Cola and Guru with Hero Cycles and Blackberry have seen good successes. It was first noticed in a big way in Subhash Ghai’s Yaadein with in-film placements of Coca-Cola, Pass Pass and Hero Cycles. Films are also being increasingly marketed on portals and FM radio.

The latest flick, ‘Cheeni Kum’ saw embedded advertising being done effectively. The movie’s theme ‘Sugar Free romance’ has been associated with brand Sugar Free, which has been very strategically placed in the movie. ICICI Prudential Life Insurance has launched its new promotional campaign ‘Jeete Raho’ through the movie.

Name of restaurant ‘Spice 6’ in the movie which the lead actor owns is incidentally part of Catch Spices, whose spices and ketchup is depicted in the movie. Also Airtel’s ringtone is used throughout the film, along with laptop brand Sony Vaio and condom brand Durex, got to make noticeable appearances in the film.

Such promotional campaigns are being done globally too. The movie producer gains as it gets to earn money from these campaigns without going much away from the main theme and screenplay. On the other hand the advertiser’s fortune is directly linked to the fortune of the movie.

But the future holds good only if the movies continue to attract audiences with quality cinema and advertisers do not use it as too much of a promotional media such that the genre of the movie is ignored........

Courtesy:India Inc

Rasna Ad Through the years

The branding culture in India


".......Brand battles became spicy with the print war in Mumbai and yes, the month of Jesus Christ saw pink becoming the rage with Hutch dropping orange for good and fashion gurus anointing it the colour of the season. With more than 50% of the population in the “youth” category and over 50 million mobiles beeping aro-und the country, communication turned “youthful”.

Did all this impact advertising? If yes, how? Let’s look back at the ads of 2005. There were ads that came, spoke and conquered, while there were those that simply dropped off the radar. The list below is not exhaustive; we have selected 10 ads—five that did their job well, and five that didn’t.

SBI and SBI Life (O&M)

Whether it’s the bank or the insurance product, SBI made a great effort to break free from the PSU advertising model it had followed for decades. The SBI Bank campaign was an instant hit as it conveyed the service superiority through situations that were hilarious. The SBI Life ad conveyed the proposition of “financial freedom in old age” beautifully through the husband presenting his wife with a diamond ring in 2004. In 2005 it was bang on target with the “Happy Birthday Chhotu” ad that drove home the point that growing old does not mean retiring from fun and enjoyment. So you can continue to be “Chhotu” even at the age of 70!

Surf Excel (Lowe)

In a category as humdrum as detergents, brands have played the “white” card in all its various hues. The Surf “Daag achche hai” ad stood out by putting real life kids in a real life situation. It just goes to show how times have changed— from attacking “daag” with all the ammo in the bag, here’s an effort to actually pamper it.

FasTrack (Lowe)

The ad was aimed at making FasTrack a fashion statement for the campus youth. I think it was one of the first to rightly capture the behaviour of the youth and use it effectively in its communication.

According to Bijou Kurien, CEO, Watches Division, Titan, “Sales of FasTrack watches (April-July 2005) increased six times compared to the correspon-ding period last year. And we have run out of stock at the company and retail level.” Now this is what I call effective advertising.

Jeevansathi.com (FCB-Ulka)

Traditionally matrimonial portals spent bulk of their money in online advertising and co-branding efforts. The year 2005 saw matrimonial portals becoming big spenders in mass media. Ads of Times Matri and Jeevansathi.com, focusing on the net-savvy screenagers, were bang on. Jeevansathi.com communicated “don’t marry the worst mistake of your life” in a way that tickled the funny bone. In a subtle way, it questioned the arranged marriage system still prevalent in India........"

Vicco - Vajradanti

And as the ramblings go

Vajradanti Vanjradanti Vicco Vajradanti
Toothpowder, Toothpaste
Ayurvedic Jadibootiyon se bana sampoorna swadeshi
Toothpowder, Toothpaste..

Regularly featured during Chitrahaar or Chitramala air-time

Vicco Turmeric Ad

Starring Sangeeta Bijlani, wife of Mohammed Azharuddin, Indian Cricketer.

Date of Birth
9 July 1965, Bombay, Maharashtra, India

Height
5' 7" (1.70 m)

Mini Biography

Sangeeta Bijlani is remembered for her TV commercials for Vicco Tumeric Ayurvedic Cream, though she did a fairly large number of print and ramp appearances.

Born on July 9, 1965 in Bombay in a Sindhi-speaking household, her dad's name is Motilal, and she has a brother named Sunil.

Sangeeta became popular when she was crowned Miss India in 1980, taking over the title from Bollywood actress Swaroop Sampat, and then on to also achieve the National Custome Award at Miss Universe in the same year. The following she was succeeded by Ruchita Kumar.

Needless to state, she received a number of Bollywood movie offers, which included Tridev, Hatimtai, Hathyar, Jurm, Vishnu Devaa amongst others. When Tridev ratings soared at the Box Office, so did hers, especially after her song 'Raat Bar Jhaam Se Jhaam Takrayega...". She acted in a total of 16 movies, but was unable to establish herself as a Bollywood leading lady.

She was romantically linked to a number of co-stars and directors. She was the reason Salman Khan broke off with his girlfriend, Shaheen - only to later ditch Sangeeta for Somy Ali.

After completing Nirbhay in 1996, she met the soft-spoken and dashing Hyderbabd-based cricketer, Mohammed Azharuddin, who was so smitten with her, that he divorced his wife, and married Sangeeta. Her Islamic name is Ayesha Azhar, and she has two step-sons from Azhar's previous marriage.

Their marriage, though intact, has gone through considerable challenges when Azhar's life finances came under close scrutiny after match fixing charges were brought against a number of cricketers, and as a result their residence on Hill Road, Bandra, was raided by authorities.

Nothwithstanding the above, Azhar and Sangeeta are still together and have financed a company called Azhar Sangeeta Management Services.

Courtesy IMDB

Dhara Ad - Jalebi

We first saw Parzaan Dastur in a commercial about Dhara oil, where he wanted to leave home because his family did not love him.

But we fell in love with him when he played the silent Sikh boy in Karan Johar's Kuch Kuch Hota Hai.

Today, Parzaan looks very different from his KKHH days, when he was seven years old. Now aged 15, Parzaan will be seen in this Friday's release, Parzania.

Parzaan got his first ad because of an aunt, who knew some people in the advertising field. She recommended his name and that's how he bagged his first ad for Dhara. Then aged four, he started his 'career' of appearing in movies and lending his voice in ads.

KKHH was his first film, but there was no need to audition for the boy. He was dressed up like a Sikh and was asked to interact with his parents while his pictures were being clicked. Next, he landed the role in the Shah Rukh Khan-Kajol starrer.


Ask him about working with SRK and Parzaan says, "It was a wonderful experience. He was very kind. Kajol was very friendly. They would play with us between shots. I did not have any scenes with Salman Khan, so I did not get a chance to interact with him. But I clicked pictures with him."

Shah Rukh, incidentally, happens to be Parzaan's favourite star.

"We shot for about 20 days," Parzaan adds. "We were in a cordoned area and there were many indoor and outdoor games for children. We could roam around and play whenever we were not shooting. This was done for the children, as we were all far away from home, in Ooty."

Parzaan worked with Parzania director Rahul Dholakia for the first time in Kehtaa Hai Dil Baar Baar. So the comfort level for Parzania was established because the two knew each other very well.

"Even when I made mistakes, he would correct me nicely," he says.

So was it coincidence that Parzaan's name matched the film title so well? "I was very happy to know that the movie is based on my real name!" He exclaims. "I was really excited, as the story is also very different from what I have done before. It is based on a real life incident."



Talking about the film, he says, "Even though Parzania is serious, I don't have many serious scenes. Most of the seriousness comes after my role is over. I play a 10-year-old boy, who is very happy. Suddenly when the riots break, my parents (Naseeruddin Shah and Sarika) lose me. Then, they begin their search for me."



"There are some riot scenes in which I am involved. But those scenes were not traumatising," Parzaan continues. "I was running between violence, fire and riots, but I could cope with the scenes."



"Working with great actors like Naseeruddin and Sarika was excellent. You can learn a lot from them. They inspire you to do better. They treated me like their son off camera as well."

Naseer would also help him when he made mistakes. He would guide him on how to do a scene.

The riot scenes were the most difficult for him, as he had to run barefoot through fires. "When I was told I had to run across fire, I thought they were kidding. Then, I realised that I actually had to do it, and I got scared. I was just 12 years old then. But it went well. Only, I injured my toe very badly during a stampede scene."

While actors are usually nervous about their Friday releases, Parzaan feels nervousness of a different kind. "My board exams are coming up, and I am very tensed. But I want this film to do well as everyone has put in a lot of effort," he says.

So will he become an actor when he grows up? "I am learning to play the piano now. I have given some exams from Trinity College. Someday, I will become a music composer," he signs off.

Courtesy Rediff Movies

Levi's - Slim Stick Ad

Agency: JWT, India
Creative Director & Writer: Senthil Kumar
Art Director: Hital Pandya
Director & Animation: E Suresh

But surprising to have such an ad come out of the Indian wing of JWT.

Very creative indeed but why would the woman in Levi's Jeans be portrayed as a Black Widow? Killing the man she makes out with in the car after hounding him down??

Capn'Crunch - Collection of Ads

Trivia Courtesy Wikipedia
Cap'n Crunch was featured in the song, "Today 4 U" in the Broadway musical "Rent" (see Rent (musical)).
Cap'n Crunch is featured in the lyrics of the 1974 Ronnie Milsap song, "Pure Love."
In the beginning of the "Weird Al" Yankovic song "Eat It," Cap'n Crunch is mentioned, along with Raisin Bran.
Thrash metal band M.O.D. have a song about the character, "Cap'n Crunch" which appears on their "Gross Misconduct" album.
Neal Stephenson's book Cryptonomicon contains several pages about the procedure of eating Cap'n Crunch
In the VeggieTales Silly Song "The Pirates Who Don't Do Anything", Mr. Lunt tells Pa Grape "I think you look like Cap'n Crunch!" In the cover version by Relient K, this gag is referenced by the line "we don't wake up before lunch, but we all eat Cap'n Crunch"
In "There's Something About Paulie", a Season 2 episode of Family Guy, The Cap'n appears in a scene where he asks a Mafia Don to kill Count Chocula. When the Don asks why, The Cap'n responds "Because that son of a bitch has been spreading lies about me! My cereal does NOT cut the roof of your mouth!".
The Cap'n also appears in season 2 of Family Guy in "Let's Go To The Hop", as a member of The Breakfast Club
In season 1 of Robot Chicken, episode 18, "The Sack" a parody of The Cap'n (along with Tony the Tiger) defends a drug dealer's mansion from the authorities, proclaiming, "Their bones will stay crunchy, even when soaked in blood!"
Cap'n Crunch appears in an episode of Futurama where he was promoted to "Admiral Crunch", along with the promotion of Count Chocula to Archduke.
Early Cap'n Crunch cartoons were brought to us by Jay Ward Studios, best known as the makers of Rocky and Bullwinkle.
In 2006, as part of a promotion for Superman Returns, Quaker sold a Superman Cap'n Crunch cereal that turns milk blue.
In one episode of The Powerpuff Girls, there was a cereal called "Lucky Cap'n Rabbit King Nuggets". The cereal and mascot are parodies of Cap'n Crunch, Lucky Charms, Trix, and King Vitaman.
The Primus song "Frizzle Fry" contains the lyric, "I do believe in Captain Crunch."
Cap'n Crunch plays a prominent role in a piece of the theatrical shows of Blue Man Group. In the piece, the "Blue Men" make music by crunching the cereal in their mouths.
In season 2 of Friends, episode 16, "The One Where Joey Moves Out," Joey offhandedly comments to Chandler, "Man, this is weird. Did you ever notice Cap'n Crunch's eyebrows are actually on his hat?"
In the movie 100 Girls, Emmanuelle Chriqui's character states that she eats Cap'n Crunch to get her in "the mood".
In Ugly Betty, Wilhelmina Slater's daughter's favourite cereal is Cap'n Crunch.

Tanishq - Moham

An old song from Veera Abhimanyu so well used for Tanishq jewellery line called "Moham". Very apt and in place with its Deja Vu like ambience :)

MTV Porok

Trivia: Courtesy Best Ads

Description
------------------------------------

'Porok' is a sport played in certain parts of rural India. It is weird and wonderful because one has to adopt the stance of a fighter cock and head butt the opponent out of the circle. So we took this sport and blew it out of proportion to denote the power of gaming.

Our village was constructed bang in the middle of Bombay, because we love this great city of ours and besides, there was no budget to go out. So if you notice a parked car or an electric cable, keep it to yourself.

The spoken tongue in the spot is absolute gibberish. We mixed most of the Indian languages up to get people guessing as to what the language was. The last line actually means "Porok afternoon cock horn, eunuch inside big bangle insect."
Product : XBox
Agency : Mtv India
Creatives : Cyrus Oshidar (Executive Creative Director)
K.M. Ayappa (Copywriter)
Mahendra Bhatula (Copywriter)
Hiren Kapadia (Agency Producer)
Director(s) : Mahendra Bhatula
# K.M. Ayappa
Prod. Co. : Mtv India
Country : India

Pillsbury - Poppin' Fresh

Pillsbury Poppin' Fresh Ad from the '80s. Known for his distinct giggle on being poked, Poppin' Fresh is still favorite world over. its USP being the innocent giggle and the tiny bulge which is a sure sign of prosperity.:)

Trivia:Courtesy Wikipedia.
Pillsbury family



In the 1970s, a Pillsbury Doughboy family was created and were sold as toys in Sears stores.


Included in the family are:

Poppie Fresh (a.k.a Mrs. Poppin' Fresh, Pillsbury Doughgirl) (wife)
Popper (son)
Bun Bun (baby daughter)
GrandPopper and GranMommer (grandparents)
Biscuit (cat)
Flapjack (dog)
Rollie (uncle)
Poppie also appeared in some commercials along with Poppin' Fresh

The name of the artist who actually first drew Poppin' Fresh (the Pillsbury Doughboy) was Martin Nodell.

Dunkin' Donuts - Retro

Fresh Donuts at the stake of Fred, The Baker's personal life :).
He looks so exhausted and tired baking donuts "Twice Everday....upto 52 varieties..."

Guess the regular Labour Laws do not apply to Bakers...




Well.. other than just baking donuts looks like Fred the baker, managed to create his junior too..... :)

NIKE - Air Jordan

A very rarely seen ad starring Spike Lee and Michael Jordan.
The closing Statement:
"Mr. Jordan's opinions do not necessarily reflect those of Nike,Inc."
takes the cake ...

Trivia:
"Mars Blackmon" was a fictional character from the 1986 film She's Gotta Have It. He is also the alter-ego of filmmaker Spike Lee. In the film, he was an immature, annoying, "Brooklyn-loving", sports-loving, die-hard New York Knicks fan. During the late 1980s and early 1990s, "Mars Blackmon" became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by NBA legend Michael Jordan. In these commercials, Mars Blackmon popularized the phrase "Is it the Shoes? Is it the Shoes? Is it the Shoes? … it's gotta be the shoes."

In 2007 Nike and Jordan released the Nike Air Jordan Spiz'ike which is a mix of the classic retro Jordan III, IV, V, and VI.
-Courtesy Wikipedia

Life in the Ad World

http://www.officepartyetiquette.org/

Very Creatively captured slice of life of an Ad guy. Honest to goodness piece. Might sound a tad bit crass but if that's how life is in the Ad World, you cant help but laugh it off it a generous dose of humor...

Nike - Cricket ad

World Cup fever at its peak took the entire Ad world by storm..

Even NIKE was not spared of this Me-Too ism ..



"Celebration of Gutsy Cricket is the new theme Nike is adopting in India to unleash its first cricket-centric campaign on the eve of the World Cup. Using local insights, its agency, JWT's Bangalore office, has captured the changing profile of the game as it is played over the years. "The core of the film is about celebration of gutsy cricket - cricket that is daring and breathtaking,'' states Dhunji Wadia, Managing Partner, JWT, Bangalore.

JWT's brief was to create a commercial to inspire cricket-crazy kids by showcasing gutsy cricket. Research and local insights have shown that cricket has gotten `gutsy' over the years. The commercial, which has scenes of kids playing the game atop buses and under street lights, highlights the evolution in the game as it is locally played......."

Read more here

".....Contrary to many previous Nike ads which ride on the backs of sports stars, this ad depicts two star cricketers -- Zaheer Khan and S Sreesanth -- as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam.....

Extraaa Extraa...

Amul -Ad- Cricket

Amul always has had a soft corner for Cricket...

One of the ads from early years of Amul Ad campaign. Again counting on captivating the market with the reigning cricket fervour :)

Jana Gana Mana - Multi Star Cast

Music by AR Rahman

A multistar cast video showcasing our National Anthem

Nike + Ipod

Via: Flixya

An ad depicting dual advertising .... very common place concept of a track runner ... the swift changing background leaves much room for improvement though.

Brad Pitt - Japanese Ads

Toyota Altis Commercial



Rolex Ad in Japan



Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)

Sony Bravia - Paint

THE ADVERT: Sony Bravia

THE BRIEF: Persuade people it's worth shelling out for a new LCD TV

THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........

........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........

Read more about it here

Bajaj - Old Caliber Ad

Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"

Ouch!

This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!

80's commercial from US of A

A few retrocommercials from US of A all stringed together.. there are some really corny and hilarious ones... It goes to show that consumers today have matured in their tastes and are not easily convinced by jazzy superfluous advertisements, which sends out signals that they are nothing more than a sham. These ads are in sharp contrast to the emotional appeal to the crowd and subliminal message to buy their products today. Today's ads thrive on subconciously moving the consumer by preying on the innately present hedonistic tendencies. Once in a while it pays to take a quick look at ads of yesterday... atleast for their humour quotient :)

India Poised Campaign

Amitabh's Recital of India Poised Anthem



Gulzar's Recital Of India Poised Anthem




"MAKING THIS THE YEAR OF INDIA

.....Many of us grew up being told by our elders that if we didn't shut our eyes and go to sleep within five minutes, Wee Willie Winkie would come through the grilled window and spirit us away. It's politically unfashionable these days to instil such fear in children; child psychologists warn parents that their apparently harmless stories could leave young, impressionable minds scarred for life.

It's ironic that the West, from where these treat-kids-with-kid gloves notions originated, is now trying to scare their children and grown-ups with stories of the near-mythical Indian (in the US, Indian now pretty much means us, not Red/Native/American Indian; and to some Americans, we probably look a lot scarier than the Apaches and Mohawks in Westerns).

American kids are routinely warned by their teachers that if they don't take their science and math seriously, the Indians and the Chinese will beat them to the best colleges and jobs in America . (Recently, a bunch of students from an Ivy League college visited TOI, and one of the students freely admitted that her mother, a high school teacher, was using such scare tactics.) And it's not just American kids who are being beaten with the Indian lathi-their fathers are being quietly bullied by employers into putting in extra hours without a murmur: either that or their jobs will move to India. "
Read all about it here.

Cinthol - Arvind Swamy

Cinthol ad starring Arvind Swamy and scoring by our very own Rahman. A young chap revisiting his home town, freshens up with Cinthol and settles down for a warm homecoming... thats typically south Indian.... Jogs quite a few memories of coming back from tuition as a kid and having this being aired while having dinner with family.... :)

Ek Anek Chidhiya

A wonderful piece from the attic of ads....

Lyrics of Ek Chidiya, Anek Chidiya:

mmmm mmmm

hind desh... mmm huhu... hum sabhee.... ek hain... tara ra ra raaa
bhashaa anek hain
mmmm mmmm bhasha anek hain.... mmmm mmmmm


yeh anek kya hain didi ?
anek yani bahut saare....
bahut saare, kya bahut saare?
acha, batatee hoon...

suraj ek...
chanda ek.....
taare anek....

taroN ko anek bhi kehte hain ?????
nahi nahi !!
dekho phir se
suraj ek, chanda ek, ek ek ek karke taare bane anek....
theek se samjhao naa didi

dekho dekho ek gilahari
peeche peeche anek gilahariyan
ek thithli, ..... ek aur thithali......
ek ek ek karke ho gayee ab, anek thithliyaaN...

samajhgaya didi
ek ungli, anek ungliyaan

haaan,

didi didi woh dekho anek chidiyan...

anek chidiyoN ki kahani sunoge ....
haan haan

aa aa aaa,

ek chidiya, ek ek karke anek chidiya....
dana chugne aayee chidiyan .....
chorus : didi humen bhi sunaonaa.......

tho suno phirse...

ek chidiya, anek chidiyaN
dana chugne baith gayee thi .....

hai raam, par wahan byaadh ne ek jaal bhijaya tha...

byaadh, byaadh kaun didi ?
byaadh ... chidiya pakadne wala

"phir kya hua didi, byaadhne unhe pakad liya, maar daala... "

un..huh...

Himmat se gar jute rahe to
chote ho par, mile rahe tho
bada kaam bhi hove bhaiya..
bada kaam bhi hove bhaiya ...

ek..do..theen..

Chaturrr cidiyaaN, sayaani chidiyaaN
miljul kar, jaal le kar, bhaagee chidiyan
furrrrrrrrrrrrrrrrrr

door, ek gaaon ke paas, chidiyon ke dost, chuhe rahte the....
aur unhone, chidiyonkaa jaal, kaat diya.........

tho dekha ki tumne, anek, sirf ek hojate hain tho kaisa mazaa aata hain
didi main bataoon...

HO GAYE EK ...
BAN GAYEE TAKAT..
BAN GAYEE HIMMAT...

didi agar hum ek ho jaayen to bada kaam kar sakte hain?
haan haan, kyon nahi ...
to is ped ke aam bhi thod sakte hain ???
haan, thod sakte hain, par jugat lagani hogi ...

*
* *
* * *
* * * *

achaa, eh jugat, wah... bada mazaa ayegaa..

hind desh ke niwasi sabhi jana ek hain, -2
rang-roop vesh-bhaasha chaahe anek hain -2
ek-anek... ek-anek...

suraj ek, chanda ek, taare anek,
ek titli, anek titaliyaaN
ek gilhari , anek gilhariyaaN
ek chidiyan, ek ek... anek chidiyaan

bela gulab juhi champa chameli..... -2
phool hain anek kintu mala phir ek hai ...-2


Text:

Sahayak: S.M. Hasan, Mahesh Taavre, Girish Rao
Design animation thadhaa nirmaan: Bheem Sen


Centre for educational technology
N.C.E.R.T
Aurobindo Marg
New Delhi - 110016