Ad Foundry

Friday, July 8, 2011

Woolite

Simple concept but effective communication..
Verdict: Great job

Advertising Agency: Euro RSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Directors: Martin Winther, Jacek Szulecki
Copywriter: Pawel Krzeminski

Thursday, July 7, 2011

Hard Rock Cafe II - Clapton

"There´s a story behind every song."

Verdict: Great story but connection blurred

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Hard Rock Cafe I - Beatles

"There´s a story behind every song."..

But most of them are urban legends..
the layout is way too busy warping the connection to the place..
Verdict: Pass

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Wonderbra

Most Wonderbra ads are concept driven and do not have a product shot..neither does this one.. but makes the idea come through clean and clear.

Advertising School: DMJX Creative Communication, Copenhagen, Denmark
Art Director: Mikkel Otterstrøm
Illustrator: Mikkel Otterstrøm
Photographer: Niels Kristian von Bitsch

Wednesday, July 6, 2011

American Express - John McEnroe

My Favorite Ad, in which John McEnroe apologizes to Claus Unlat, the real umpire saying.. "You are not Evil"

WWF Botanimal

"Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species."

Extremely well thought out and executed piece.
Verdict : Spectacular.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD