Whitcoulls - Willy Wonka

No better way to campaign for Whitcoulls, national bookstore in New Zealand, than making posters using text from the book itself to portray iconic characters..

The tagline is most appropriate, encouraging reading over watching movies..
Verdict :Spectacular

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director / Copywriter: Chris Schofield
Creative Director / Art director: Billy Mcqueen
Head of Art: Nick Smith
Account Director: Maria Reinburgen
Agency Producer: Jason Jones
Retoucher: Graeme Cooper
Designer: Glenn Chapman
Account manager: Hannah Downes

Whitcoulls - Clockwork Orange

No better way to campaign for Whitcoulls, national bookstore in New Zealand, than making posters using text from the book itself to portray iconic characters..

The tagline is most appropriate, encouraging reading over watching movies..
Verdict :Spectacular

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director / Copywriter: Chris Schofield
Creative Director / Art director: Billy Mcqueen
Head of Art: Nick Smith
Account Director: Maria Reinburgen
Agency Producer: Jason Jones
Retoucher: Graeme Cooper
Designer: Glenn Chapman
Account manager: Hannah Downes

Woolite

Simple concept but effective communication..
Verdict: Great job

Advertising Agency: Euro RSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Directors: Martin Winther, Jacek Szulecki
Copywriter: Pawel Krzeminski

Hard Rock Cafe II - Clapton

"There´s a story behind every song."

Verdict: Great story but connection blurred

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Hard Rock Cafe I - Beatles

"There´s a story behind every song."..

But most of them are urban legends..
the layout is way too busy warping the connection to the place..
Verdict: Pass

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Wonderbra

Most Wonderbra ads are concept driven and do not have a product shot..neither does this one.. but makes the idea come through clean and clear.

Advertising School: DMJX Creative Communication, Copenhagen, Denmark
Art Director: Mikkel Otterstrøm
Illustrator: Mikkel Otterstrøm
Photographer: Niels Kristian von Bitsch