How many times have we cussed with the incessant ads between a good movie or a match on TV... but how many of us have realized the amount of effort that has gone into them ... there are ads like 'Pan Pasand' which we have grown up seeing being aired all the time...And this blog would offer a quick trip down the advertisement memory lane,juxtaposed with some latest ones in the market vying for the ever effervescent memory of the general junta.
Andy Lambros was just four years old when he was recruited to sing the “My bologna has a first name, it’s O-S-C-A-R” jingle for a TV advertisement. The youngster became frustrated with the number of takes necessary to get the song just right, and his “How’s that?” ad-lib was so naturally cute that it was ultimately left in the commercial
One of Coca-Cola’s most enduring jingles was also a hit single: “I’d Like to Teach the World to Sing.” The lyrics were inspired when a creative director for Coke’s ad agency was stranded overnight in Dublin, Ireland, due to heavy fog over London’s Heathrow Airport. Passengers were tired and cranky, and not looking forward to spending the night at Shannon Airport. The ad exec grabbed a snack at the airport coffee shop and happened to notice that at nearby tables, passengers who were strangers to one another (and who had been irate just an hour earlier) were sitting together and chatting over bottles of Coca-Cola. The line “I’d like to buy the world a Coke” popped into his head, and the phrase was expanded into a memorable 1971 ad campaign.