Thursday, June 30, 2011

McDonalds - Asterix

This is for McDonald's in France. There seems no harm in making use of the ageless classic comic characters of Asterix in the campaign..

Wonder how India would react if our good old Billu, Pinky, Sabu or Chacha Chaudhary endorsed a product..even if it were McDonald's?

Wednesday, June 29, 2011

Music in Ads: Coca Cola India Shadowgraphy ad

The Coca Cola India ads off late have used remixed pieces of older songs and created some memorable ads with extremely catchy background music. The latest in that series is the Ad featuring Imran Khan which employs shadowgraphy.

Sounds familar? Well it would sound familiar to folks from the 1970s and 80s.  Its the song that Helen dances to in the movie Anamika. Watch the song and hear the original.

Print Ad: Absolut Brooklyn

Absolut Vodka pays tribute to Brooklyn with ABSOLUT BROOKLYN

Absolut Vodka Product of Sweden, 40 and 50% alc/vol(80 and 100 proof). 100% grain neutral spirits "

Advertiser: Absolut Vodka
Agency : TBWA
Country Published in : No Specific Country

Print Ad: Absolut New Orleans

Absolut Vodka pays tribute to Jazz and the city that giave us JAZZ -- New Orleans with the triple vodka bottles acting as part of a wonderful trumpet in ABSOLUT NEW ORLEANS print ad.

Advertiser: Absolut Vodka
Agency : TBWA

Print Ad: Absolut Geneva

Absolut Vodka pays tribute to all the Horologists of Geneva with the Vodka bottle in the watch movements in the ABSOLUT GENEVA print ad.

Advertiser: Absolut Vodka
Agency : TBWA

Print Ad: Absolut Budapest

Absolut Vodka pays tribute to Erno Rubik and the Rubik's cube -- arguably Hungary's biggest contribution to games with the ABSOLUT BUDAPEST print ad.


Advertiser: Absolut Vodka
Agency : TBWA

Celebs in Ads: Kate Winslett for American Express

One of my favourite American Express Card Commercials.

The Ad starts with Kate Winslet walking through London's Camden Markets and revealing her achievements in reel life with the following quotes

"At 17, I went to prison for murder." -- A reference to her character in the movie Heavenly Bodies
"By 19, I was penniless and heartbroken." -- A reference to her character in Jane Austen's Sense and Sensibility
"I almost drowned at 20." -- The Titanic reference
"My mind started to go at 24" -- Reference to Iris in which she co starred with Judi Dench
"Then I had my memory erased at 28" -- Eternal Sunshine of the spotless Mind
"By 29, I was in Never Land." -- A reference to her film Finding Neverland

and ends wonderfully well with a beautiful line

"My real life doesn’t need any extra drama. That’s why my card is American Express"

Creative Agency :Ogilvy & Mather , New York
Creative Director : Chris Mitton
Art Director : Kate Wilentz
Copywriter : Jon Koffler
Movie Director : Roger Michell
Director of Photography : Haris Zambarloukos
Music : Jason Lifton

Watch the ad and enjoy

Sunday, June 19, 2011

If hunger is a wild animal that needs to be fed, would McDonald's be the first thought that crosses your mind?
If it is striving to be funny by going against the normal sign at the zoo that says wild animals should not be fed, then it is a huge FAILURE!
Makes me want to believe it is just an amateur work and not something churned out by a reputed ad agency like DDB Tribal,Austria.