Tuesday, April 10, 2007

Sony Bravia - Paint

THE ADVERT: Sony Bravia

THE BRIEF: Persuade people it's worth shelling out for a new LCD TV

THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........

........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........

Read more about it here

1 comment:

  1. Wow! This ad is as good as the SFO "balls" and I guess much more challenging and difficult. Sadly, the only problem is there are so many computer generated ads around, people mught mistake this wonderful and real life ad for a computer generated one :(