Tuesday, April 10, 2007
Bajaj - Old Caliber Ad
Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"
This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!