Friday, September 7, 2007

Nike - Rush Hour - Gone Running,nikewomen#l=nikestore,nikewomen,rushhour&re=US&co=US&la=EN

Reinforcing women's athletic aptitude and multitasking skills
As part of its latest apparel launch, Nike has created a series of web films and an interactive campaign--including widgets, screensavers and banners--that highlight girl power while imploring the virtues of physical fitness.

Applying an on-the-go mentality, the women featured in the late summer Nike print/digital campaign cede their hectic 9-5 life for a spell of pounding the pavement, strapping on running clothes and kicks during situations like taking a cab or heading down the elevator.

The website for Nike's female footwear campaign features the handful of web films and a 'Gone Running' sign with real-time clock attached, with the block letters in the copy boasting that "someone who is busier than you is running right now."


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