Showing posts with label NIKE. Show all posts
Showing posts with label NIKE. Show all posts

Friday, September 7, 2007

Nike - Rush Hour - Gone Running,nikewomen#l=nikestore,nikewomen,rushhour&re=US&co=US&la=EN

Reinforcing women's athletic aptitude and multitasking skills
As part of its latest apparel launch, Nike has created a series of web films and an interactive campaign--including widgets, screensavers and banners--that highlight girl power while imploring the virtues of physical fitness.

Applying an on-the-go mentality, the women featured in the late summer Nike print/digital campaign cede their hectic 9-5 life for a spell of pounding the pavement, strapping on running clothes and kicks during situations like taking a cab or heading down the elevator.

The website for Nike's female footwear campaign features the handful of web films and a 'Gone Running' sign with real-time clock attached, with the block letters in the copy boasting that "someone who is busier than you is running right now."


Tuesday, May 8, 2007

NIKE - Air Jordan

A very rarely seen ad starring Spike Lee and Michael Jordan.
The closing Statement:
"Mr. Jordan's opinions do not necessarily reflect those of Nike,Inc."
takes the cake ...

"Mars Blackmon" was a fictional character from the 1986 film She's Gotta Have It. He is also the alter-ego of filmmaker Spike Lee. In the film, he was an immature, annoying, "Brooklyn-loving", sports-loving, die-hard New York Knicks fan. During the late 1980s and early 1990s, "Mars Blackmon" became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by NBA legend Michael Jordan. In these commercials, Mars Blackmon popularized the phrase "Is it the Shoes? Is it the Shoes? Is it the Shoes? … it's gotta be the shoes."

In 2007 Nike and Jordan released the Nike Air Jordan Spiz'ike which is a mix of the classic retro Jordan III, IV, V, and VI.
-Courtesy Wikipedia

Nike - Cricket ad

World Cup fever at its peak took the entire Ad world by storm..

Even NIKE was not spared of this Me-Too ism ..

"Celebration of Gutsy Cricket is the new theme Nike is adopting in India to unleash its first cricket-centric campaign on the eve of the World Cup. Using local insights, its agency, JWT's Bangalore office, has captured the changing profile of the game as it is played over the years. "The core of the film is about celebration of gutsy cricket - cricket that is daring and breathtaking,'' states Dhunji Wadia, Managing Partner, JWT, Bangalore.

JWT's brief was to create a commercial to inspire cricket-crazy kids by showcasing gutsy cricket. Research and local insights have shown that cricket has gotten `gutsy' over the years. The commercial, which has scenes of kids playing the game atop buses and under street lights, highlights the evolution in the game as it is locally played......."

Read more here

".....Contrary to many previous Nike ads which ride on the backs of sports stars, this ad depicts two star cricketers -- Zaheer Khan and S Sreesanth -- as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam.....

Extraaa Extraa...