Monday, December 24, 2007

Yellow Pages

video

Arranged Marriage

video

If anybody knows the actual product of this ad, please let me know...

Found it funny in a wacky sort of way!

Wednesday, December 19, 2007

Anacin

video

This is one Ad that Rosser Reeves and his ad agency made with their unique way of getting repetitive and drilling. Viewers hated this ad but the sales of Anacin sure did shoot up.

Reeves' idea of advertisement was to be as simple and to the point as possible with no false promises or fancy frills in the ad.

To him Ads were a science not art.

Of course, I beg to differ. Creativity is the core of advertising... Amen!

Sunday, December 16, 2007

GEICO - Flintstones

video

Cooked up Annual Report










It gives cooked up account books a whole new meaning!!!!

Croatian creative agency Bruketa & Zinić have designed an annual report for food company “Podravka” that has to be baked in an oven before it can be read. Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

Agency: Bruketa & Zinić, Croatia
Creative Directors: Davor Bruketa & Nikola Zinić
Art directors: Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović
Copywriters: Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić
Project manager Mirna Grzelj
Prepress: Danko Đurašin and editor Drenislav Zekić

Wilkinson - Fight for Kisses

View the ad here video

Generates mixed emotion in the viewer... The CGI of the baby borders on spookiness..

Wonderbra Hills




Agency: Saatchi & Saatchi, Frankfurt
Creative Director: Eberhard Kirchhoff
Copywriter: William John
Art Director: Patrick Ackmann

Tuesday, December 11, 2007

Blockbuster



Nice Blockbuster ad with close to 35 movie references in it. Anyone wants to share on how many you could find out? leave a comment and let me know...

Cigarettes - Anti-Smoking



Agency: TBWA, Vancouver
Creative Director: Paul Little
Copywriter: Paul Little
Art Director: Angela Sung, John Williamson

Wednesday, December 5, 2007

Toyota - Avensis Traveller

Condom - Bindaas Bol Campaign



Coolie



Cops



Lawyers

..Lowe managed a gold for its ‘Condom Bindaas Bol’ campaign for client PSP-One, Abt Associates. The agency also grabbed the Grand Effie for its ‘Condom Bindaas Bol’ campaign....

Public Conscience in Ads



Long drawn court cases...

...“Yes, art does imitate life,” says Brijesh Jacob, ECD, Grey Worldwide, who was with Lowe when he conceptualised the Greenply ad. In Greenply’s ‘case’ (no pun intended), Jacob and his team took inspiration from news clippings on long drawn out court battles such as those for the 1993 Mumbai blasts and the Jessica Lal murder. Keeping in line with the Greenply humour, the brand wanted an ironic and satirical backdrop to bring forth the product’s durability concept.....



...the Tata Tea TVC, which has a young man questioning a political candidate’s qualifications to govern the country (awakening with Tata Tea, instead of just waking up). So, what’s with the reality check?....



...“These issues have always existed; due credit to the clients for supporting such creatives,” remarks brand consultant R Sridhar, partner, IDEAS-RS. “Usually, clients shy away from controversial topics.” Sridhar attributes the rise of such commercials to the evolving Indian psyche, particularly that of the youth. Nowadays, this segment is quite interested in current affairs and their surroundings, egged on by movies such as ‘Rang De Basanti’, or even by the media hyping up things. “Indians now have a more open psyche and willingness to state their point of view,” adds Sridhar, “a phenomenon that is reflecting in our advertising as well.”...
Read more about it here