It gives cooked up account books a whole new meaning!!!!
Croatian creative agency Bruketa & Zinić have designed an annual report for food company “Podravka” that has to be baked in an oven before it can be read. Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.
Agency: Bruketa & Zinić, Croatia
Creative Directors: Davor Bruketa & Nikola Zinić
Art directors: Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović
Copywriters: Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić
Project manager Mirna Grzelj
Prepress: Danko Đurašin and editor Drenislav Zekić
