Wednesday, December 19, 2007
This is one Ad that Rosser Reeves and his ad agency made with their unique way of getting repetitive and drilling. Viewers hated this ad but the sales of Anacin sure did shoot up.
Reeves' idea of advertisement was to be as simple and to the point as possible with no false promises or fancy frills in the ad.
To him Ads were a science not art.
Of course, I beg to differ. Creativity is the core of advertising... Amen!