Pope & Ahmed Mohamed el-Tayeb
The most controversial of the lot was that of Pope in lip-lock with the Imam. UCB seems to have out-done itself in its bid to be rife with social/global/political message of universal love has courted controversy ... which has been its USP from the time of its inception. These UCB ads make no bones about bringing forth the bitterness between the parties portrayed and has thereby thrown caution to the wind. It takes Bromance to a whole new level. The content and effort at the art work is commendable but the fact that images of global leaders have been used without consent would obviously not go down well with the primes.
Bold. Strong. Effective. Polemic.
Barack Obama and Venezuelan President Hugo Chavez kissing
China's leader Hu Jintao and Barack Obama
Germany's chancellor Angela Merkel with French president Nicolas Sarkozy
North Korean leader Kim Jong-il and Lee Myung-bak, President of South Korea
Palestian leader Mahmoud Abbas and Israeli prime minister Benjamin Netanyahu