The Economist - Mad Magazine

Mad Magazine spoofs the ambient ad of The Economist where on passing under the light bulb, it gets illuminated. Mad Magazine's version was the reverse of it..self-deprecatory attempt is highly commendable.

Unhate - United Colors of Benetton

Pope & Ahmed Mohamed el-Tayeb

The most controversial of the lot was that of Pope in lip-lock with the Imam. UCB seems to have out-done itself in its bid to be rife with social/global/political message of universal love has courted controversy ... which has been its USP from the time of its inception. These UCB ads make no bones about bringing forth the bitterness between the parties portrayed and has thereby thrown caution to the wind. It takes Bromance to a whole new level. The content and effort at the art work is commendable but the fact that images of global leaders have been used without consent would obviously not go down well with the primes. 

Bold. Strong. Effective. Polemic.

Barack Obama and Venezuelan President Hugo Chavez kissing

China's leader Hu Jintao and Barack Obama

Germany's chancellor Angela Merkel with French president Nicolas Sarkozy

North Korean leader Kim Jong-il and Lee Myung-bak, President of South Korea

Palestian leader Mahmoud Abbas and Israeli prime minister Benjamin Netanyahu

Titan - HTSE

An amazing ad featuring Aamir Khan "stealing" light to "feed" his watch that runs on light..though quite literal, the message is captivating and unequivocally clear. 

Background score is tune with the mysterious aura of the whole "stealing" process.

Vodafone - Blackberry Boys

Revisiting this Ad from last year (2010); simple yet effective communication of the service from Vodafone, that Blackberry is no longer just for corporate users but for one and all with suitable plans. It aims to break the impression of the junta  that Blackberry is meant only for corporate honchos (Elitists!!?)
Once again Vodafone does not fail to impress us.
Ad Agency: Ogilvy & Mather

Vodafone - Udhaar/Borrow

The film  directed by Rajesh Krishnan of Soda Films. A wonderful insight into the Indian psyche towards "Borrowing". It sells most effectively since we all can relate to the central premise of the ad which is about "borrowing" talk-time from your circle of friends..
Ad Agency: Ogilvy 
Creative Directors:  Abhijit Avasthi, Rajiv Rao
Team: Kiran Antony, Shahrukh Irani, Rakesh Jha and Jigar Fernandes

Wonderbra

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

Verdict: Brilliant .. wee bit far-fetched but yet.. drives home the point 

Tarwij - Clinton

Tarwij, is a subscription company that delivers newspapers every morning.. In late 2009, they came up with a series of ads featuring Nicholas Sarkozy, Hillary Clinton and Ahmedinejad.

Advertising Agency: Impact BBDO, Beirut, Lebanon

Executive Creative Director: Walid Kanaan

Senior Art Director: Hovsep Guerboyan

Copywriter: Malak Makki

Photographer: Astrid Challita

Published: December 2009

Verdict: Great job with the retouching.

Tarwij - Sarkozy

Tarwij, is a subscription company that delivers newspapers every morning.. In late 2009, they came up with a series of ads featuring Nicholas Sarkozy, Hillary Clinton and Ahmedinejad.

Advertising Agency: Impact BBDO, Beirut, Lebanon

Executive Creative Director: Walid Kanaan

Senior Art Director: Hovsep Guerboyan

Copywriter: Malak Makki

Photographer: Astrid Challita

Published: December 2009

Verdict: Great job with the retouching.

Tarwij - Ahmedinejad

Tarwij, is a subscription company that delivers newspapers every morning.. In late 2009, they came up with a series of ads featuring Nicholas Sarkozy, Hillary Clinton and Ahmedinejad.



Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Malak Makki
Photographer: Astrid Challita
Published: December 2009

Verdict: Great job with the retouching.

Whitcoulls - Dragon Tattoo

No better way to campaign for Whitcoulls, national bookstore in New Zealand, than making posters using text from the book itself to portray iconic characters..

The tagline is most appropriate, encouraging reading over watching movies..
Verdict :Spectacular

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director / Copywriter: Chris Schofield
Creative Director / Art director: Billy Mcqueen
Head of Art: Nick Smith
Account Director: Maria Reinburgen
Agency Producer: Jason Jones
Retoucher: Graeme Cooper
Designer: Glenn Chapman
Account manager: Hannah Downes

Whitcoulls - Willy Wonka

No better way to campaign for Whitcoulls, national bookstore in New Zealand, than making posters using text from the book itself to portray iconic characters..

The tagline is most appropriate, encouraging reading over watching movies..
Verdict :Spectacular

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director / Copywriter: Chris Schofield
Creative Director / Art director: Billy Mcqueen
Head of Art: Nick Smith
Account Director: Maria Reinburgen
Agency Producer: Jason Jones
Retoucher: Graeme Cooper
Designer: Glenn Chapman
Account manager: Hannah Downes

Woolite

Simple concept but effective communication..
Verdict: Great job

Advertising Agency: Euro RSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Directors: Martin Winther, Jacek Szulecki
Copywriter: Pawel Krzeminski

Hard Rock Cafe II - Clapton

"There´s a story behind every song."

Verdict: Great story but connection blurred

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Hard Rock Cafe I - Beatles

"There´s a story behind every song."..

But most of them are urban legends..
the layout is way too busy warping the connection to the place..
Verdict: Pass

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

WWF Botanimal

"Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species."

Extremely well thought out and executed piece.
Verdict : Spectacular.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD