India Poised Campaign

Amitabh's Recital of India Poised Anthem



Gulzar's Recital Of India Poised Anthem




"MAKING THIS THE YEAR OF INDIA

.....Many of us grew up being told by our elders that if we didn't shut our eyes and go to sleep within five minutes, Wee Willie Winkie would come through the grilled window and spirit us away. It's politically unfashionable these days to instil such fear in children; child psychologists warn parents that their apparently harmless stories could leave young, impressionable minds scarred for life.

It's ironic that the West, from where these treat-kids-with-kid gloves notions originated, is now trying to scare their children and grown-ups with stories of the near-mythical Indian (in the US, Indian now pretty much means us, not Red/Native/American Indian; and to some Americans, we probably look a lot scarier than the Apaches and Mohawks in Westerns).

American kids are routinely warned by their teachers that if they don't take their science and math seriously, the Indians and the Chinese will beat them to the best colleges and jobs in America . (Recently, a bunch of students from an Ivy League college visited TOI, and one of the students freely admitted that her mother, a high school teacher, was using such scare tactics.) And it's not just American kids who are being beaten with the Indian lathi-their fathers are being quietly bullied by employers into putting in extra hours without a murmur: either that or their jobs will move to India. "
Read all about it here.

Cinthol - Arvind Swamy

Cinthol ad starring Arvind Swamy and scoring by our very own Rahman. A young chap revisiting his home town, freshens up with Cinthol and settles down for a warm homecoming... thats typically south Indian.... Jogs quite a few memories of coming back from tuition as a kid and having this being aired while having dinner with family.... :)

Ek Anek Chidhiya

A wonderful piece from the attic of ads....

Lyrics of Ek Chidiya, Anek Chidiya:

mmmm mmmm

hind desh... mmm huhu... hum sabhee.... ek hain... tara ra ra raaa
bhashaa anek hain
mmmm mmmm bhasha anek hain.... mmmm mmmmm


yeh anek kya hain didi ?
anek yani bahut saare....
bahut saare, kya bahut saare?
acha, batatee hoon...

suraj ek...
chanda ek.....
taare anek....

taroN ko anek bhi kehte hain ?????
nahi nahi !!
dekho phir se
suraj ek, chanda ek, ek ek ek karke taare bane anek....
theek se samjhao naa didi

dekho dekho ek gilahari
peeche peeche anek gilahariyan
ek thithli, ..... ek aur thithali......
ek ek ek karke ho gayee ab, anek thithliyaaN...

samajhgaya didi
ek ungli, anek ungliyaan

haaan,

didi didi woh dekho anek chidiyan...

anek chidiyoN ki kahani sunoge ....
haan haan

aa aa aaa,

ek chidiya, ek ek karke anek chidiya....
dana chugne aayee chidiyan .....
chorus : didi humen bhi sunaonaa.......

tho suno phirse...

ek chidiya, anek chidiyaN
dana chugne baith gayee thi .....

hai raam, par wahan byaadh ne ek jaal bhijaya tha...

byaadh, byaadh kaun didi ?
byaadh ... chidiya pakadne wala

"phir kya hua didi, byaadhne unhe pakad liya, maar daala... "

un..huh...

Himmat se gar jute rahe to
chote ho par, mile rahe tho
bada kaam bhi hove bhaiya..
bada kaam bhi hove bhaiya ...

ek..do..theen..

Chaturrr cidiyaaN, sayaani chidiyaaN
miljul kar, jaal le kar, bhaagee chidiyan
furrrrrrrrrrrrrrrrrr

door, ek gaaon ke paas, chidiyon ke dost, chuhe rahte the....
aur unhone, chidiyonkaa jaal, kaat diya.........

tho dekha ki tumne, anek, sirf ek hojate hain tho kaisa mazaa aata hain
didi main bataoon...

HO GAYE EK ...
BAN GAYEE TAKAT..
BAN GAYEE HIMMAT...

didi agar hum ek ho jaayen to bada kaam kar sakte hain?
haan haan, kyon nahi ...
to is ped ke aam bhi thod sakte hain ???
haan, thod sakte hain, par jugat lagani hogi ...

*
* *
* * *
* * * *

achaa, eh jugat, wah... bada mazaa ayegaa..

hind desh ke niwasi sabhi jana ek hain, -2
rang-roop vesh-bhaasha chaahe anek hain -2
ek-anek... ek-anek...

suraj ek, chanda ek, taare anek,
ek titli, anek titaliyaaN
ek gilhari , anek gilhariyaaN
ek chidiyan, ek ek... anek chidiyaan

bela gulab juhi champa chameli..... -2
phool hain anek kintu mala phir ek hai ...-2


Text:

Sahayak: S.M. Hasan, Mahesh Taavre, Girish Rao
Design animation thadhaa nirmaan: Bheem Sen


Centre for educational technology
N.C.E.R.T
Aurobindo Marg
New Delhi - 110016

Cadbury Camp

Its not hard to guess that its the same guy who sang "Can you feel the love tonight" song in Lion King. His gay-ish charms are hard to miss... :) Its none other than Elton John who also dedicated the song "Candle in the Wind" to the Late Princess Diana.

Volvic Ad

Via: Flixya

'Bombay' theme is used for this ad's background scoring and features Zidane. Ad is in French.

Now who would have even guessed that AR Rahman would lend this Bombay Theme music for something like "Mineral Water"? It might as well feature Zindane or any other celebrity but the product in question is not commensurate with the emotional value of background scoring.....

Mourning for Founding Father

On the demise of Tribhuvandas Patel... Not only the entire co-operative at Anand but the entire nation mourned.... In this Ad you see Dimples in black garb mourning Patel's death.