Wednesday, January 23, 2013

Vintage Ad: Pizza Hut

A lot of people remember Pete, the Italian Pizza maker, in the yellow scarf and the blue apron and a hat that hovers over his head. One hand giving an "OK" and the other a "thumbs up".  

Pete was the mascot of Pizza hut from 1965 and vanished into the void of forgotten mascots by mid 80's.
The first logo of Pizza Hut featured Pete holding the words "Pizza" and "Hut" .

From 1967- 1999: Pizza hut used the "Red Roof" logo.

 From 2000- Present: The "Red Roof" has adopted a more stylized avatar with newer font, a yellow underline and a green dot for I's tittle.

The place mat from the 1970s shows the steps that "Pete" follows to present his customers with the perfect pie.  


This is a vintage print ad of Pizza Hut with tag line "It must be worth the wait". 
The battle between Pizza Hut and Dominoes Pizza over the USP of pizza delivery time has been dealt in another blog post.

The retro television ad is of Pizza Hut from 1971. It is so uninspiring that it leaves one wondering if this ad helped in contributing to the sales of Pizza hut's pizzas at all. In the backdrop there is an old logo of Pizza Hut circa 1970s.

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