Sunday, December 16, 2007

Wonderbra Hills

Agency: Saatchi & Saatchi, Frankfurt
Creative Director: Eberhard Kirchhoff
Copywriter: William John
Art Director: Patrick Ackmann

Tuesday, December 11, 2007


Nice Blockbuster ad with close to 35 movie references in it. Anyone wants to share on how many you could find out? leave a comment and let me know...

Cigarettes - Anti-Smoking

Agency: TBWA, Vancouver
Creative Director: Paul Little
Copywriter: Paul Little
Art Director: Angela Sung, John Williamson

Wednesday, December 5, 2007

Toyota - Avensis Traveller

Condom - Bindaas Bol Campaign




..Lowe managed a gold for its ‘Condom Bindaas Bol’ campaign for client PSP-One, Abt Associates. The agency also grabbed the Grand Effie for its ‘Condom Bindaas Bol’ campaign....

Public Conscience in Ads

Long drawn court cases...

...“Yes, art does imitate life,” says Brijesh Jacob, ECD, Grey Worldwide, who was with Lowe when he conceptualised the Greenply ad. In Greenply’s ‘case’ (no pun intended), Jacob and his team took inspiration from news clippings on long drawn out court battles such as those for the 1993 Mumbai blasts and the Jessica Lal murder. Keeping in line with the Greenply humour, the brand wanted an ironic and satirical backdrop to bring forth the product’s durability concept.....

...the Tata Tea TVC, which has a young man questioning a political candidate’s qualifications to govern the country (awakening with Tata Tea, instead of just waking up). So, what’s with the reality check?....

...“These issues have always existed; due credit to the clients for supporting such creatives,” remarks brand consultant R Sridhar, partner, IDEAS-RS. “Usually, clients shy away from controversial topics.” Sridhar attributes the rise of such commercials to the evolving Indian psyche, particularly that of the youth. Nowadays, this segment is quite interested in current affairs and their surroundings, egged on by movies such as ‘Rang De Basanti’, or even by the media hyping up things. “Indians now have a more open psyche and willingness to state their point of view,” adds Sridhar, “a phenomenon that is reflecting in our advertising as well.”...
Read more about it here