Bajaj - Old Caliber Ad

Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"

Ouch!

This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!

Bajaj - New and Old

Wonderful depiction of how Modernity has not villified our customs and beliefs... and India the only land where traditions and modern thoughts coexists harmoniously....

Bajaj

Our Good old Humara Bajaj ....... a very catchy jingle!