World Cup fever at its peak took the entire Ad world by storm..
Even NIKE was not spared of this Me-Too ism ..
"Celebration of Gutsy Cricket is the new theme Nike is adopting in India to unleash its first cricket-centric campaign on the eve of the World Cup. Using local insights, its agency, JWT's Bangalore office, has captured the changing profile of the game as it is played over the years. "The core of the film is about celebration of gutsy cricket - cricket that is daring and breathtaking,'' states Dhunji Wadia, Managing Partner, JWT, Bangalore.
JWT's brief was to create a commercial to inspire cricket-crazy kids by showcasing gutsy cricket. Research and local insights have shown that cricket has gotten `gutsy' over the years. The commercial, which has scenes of kids playing the game atop buses and under street lights, highlights the evolution in the game as it is locally played......."
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".....Contrary to many previous Nike ads which ride on the backs of sports stars, this ad depicts two star cricketers -- Zaheer Khan and S Sreesanth -- as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam.....