McDonalds - Asterix

This is for McDonald's in France. There seems no harm in making use of the ageless classic comic characters of Asterix in the campaign..


Wonder how India would react if our good old Billu, Pinky, Sabu or Chacha Chaudhary endorsed a product..even if it were McDonald's?

If hunger is a wild animal that needs to be fed, would McDonald's be the first thought that crosses your mind?

If it is striving to be funny by going against the normal sign at the zoo that says wild animals should not be fed, then it is a huge FAILURE!

Makes me want to believe it is just an amateur work and not something churned out by a reputed ad agency like DDB Tribal,Austria.