The Noid was the mascot of Domino's Pizza created in the 1986 by Ad Agency Group 243.
The character "Noid" was representative of everything that could 'A-Nnoy' the customer, cold or pizza delivered late. This claymation character would stomp on the pizza carton, if it was cold or was delivered late but each time ,as seen in the ad, attempts on Domino's Pizza is thwarted.
At a time that Pizza hut sold with the tag line "It is worth the wait" Domino's sold with the promise of a delivery less than 30 minutes , with "Avoid the Noid"
One of my favourite American Express Card Commercials.
The Ad starts with Kate Winslet walking through London's Camden Markets and revealing her achievements in reel life with the following quotes
"At 17, I went to prison for murder." -- A reference to her character in the movie Heavenly Bodies
"By 19, I was penniless and heartbroken." -- A reference to her character in Jane Austen's Sense and Sensibility
"I almost drowned at 20." -- The Titanic reference
"My mind started to go at 24" -- Reference to Iris in which she co starred with Judi Dench
"Then I had my memory erased at 28" -- Eternal Sunshine of the spotless Mind
"By 29, I was in Never Land." -- A reference to her film Finding Neverland
and ends wonderfully well with a beautiful line
"My real life doesn’t need any extra drama. That’s why my card is American Express"
Creative Agency :Ogilvy & Mather , New York
Creative Director : Chris Mitton
Art Director : Kate Wilentz
Copywriter : Jon Koffler
Movie Director : Roger Michell
Director of Photography : Haris Zambarloukos
Music : Jason Lifton
