Showing posts with label Lego. Show all posts
Showing posts with label Lego. Show all posts

Friday, January 25, 2013

Charles C. Ebbett - Lunch atop a skyscrapper: An inspiration

Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally.

The outdoor advertisement of Lego, titled " Builders of Tomorrow" was released in June 2007, by Jung von Matt Advertising Agency. It won Cannes Gold in 2007.

 Sony also draws inspiration from Charles C Ebbetts vintage photograph, using the tag line: In photography: Timing is everything.
 The other ads of Sony camera coming soon on this blog.

With Volkswagen Girder priced so low, the team at DDB Milan has shown that the target audience for the product transcends all social classes. It entices the blue collar class also to go for Volkswagen Girder. The image of an empty construction bar and a tag line that "unfortunately the word has already spread" speaks for itself..

Friday, September 7, 2007

Lego - Relativity

During my visit to Mall of America (MOA) America's Largest Mall at Minneapolis, I dropped by the Lego Imagination Centre. The Lego constructions were mind blowing. And very similar to the Miniland of Lego.

For more reference check this up:

The picture above is something that I chanced upon while surfing and felt it derserved amention for the effort that has gone into creating the Lego rendition of MC Escher's Relativity Painting.

 would provide more information on LEGOLAND

Trivia:Courtesy Wikipedia
  • The word "Lego" comes from Danish leg godt which translates to "play well". The name could also be interpreted as "I put together" or "I assemble" in Latin, though this would be a somewhat forced application of the general sense "I collect; I gather; I learn"; the word is most used in the derived sense, "I read". The cognate Greek verb "λέγω" also means "gather, pick up", but this can include constructing a stone wall.
  • Lego Group produces over 306 million miniature tires each year - more than any other tire manufacturer in the world.
  • Six 2x4 Lego bricks of the same color can be put together in 915,103,765 ways, and just three bricks of the same color offer 1,560 combinations. The figure of 102,981,500 is often given for six pieces, but it is incorrect. The number 102,981,504 (four more than that figure) is the number of six-piece towers (of a height of six)
  • Motto: det bedste er ikke for godt. Danish for "The best isn't good enough". This motto was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly.
  • On average, everyone in the world has 62 Lego bricks each.
  • Only one percent of the plastic waste in Lego factories goes unrecycled