Tuesday, July 26, 2011
Neil French has a lot of memorable and unconventional ad campaigns to his credit of which this post has a select few that he made for Chivas Regal with minimalism being the central idea. The execution is dazzlingly intelligent. Each copy is a masterpiece which makes draws heavily from his elitist tendencies.
Neil French's biography "Sorry for the lobsters" is out this week ,with a preface penned by Indra Sinha, voted amongst the top-ten British copywriters of all times with Amnesty International campaigns under his belt.
You can buy his book only through his website for US$40.
Verdict from those who have read the book ..
Most in the industry would associate Neil French with his unsavory sexist comment that he made in 2005 about female creative directors being "crap" , who would eventually "wimp out and go suckle something".
Guess the success got to his head..such comments were completely unwarranted.