Hard Rock Cafe I - Beatles

"There´s a story behind every song."..

But most of them are urban legends..
the layout is way too busy warping the connection to the place..
Verdict: Pass

Advertising Agency: Y&R, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Director: Demian Veleda
Art Director: Damian Garofalo
Copywriter: Silvio Caielli
Illustrators: Damian Garofalo, Hugo Orita, Ignacio Valicenti
Published: February 2011

Wonderbra

Most Wonderbra ads are concept driven and do not have a product shot..neither does this one.. but makes the idea come through clean and clear.

Advertising School: DMJX Creative Communication, Copenhagen, Denmark
Art Director: Mikkel Otterstrøm
Illustrator: Mikkel Otterstrøm
Photographer: Niels Kristian von Bitsch

American Express - John McEnroe

My Favorite Ad, in which John McEnroe apologizes to Claus Unlat, the real umpire saying.. "You are not Evil"

WWF Botanimal

"Donate to save a tree and save 875 000 species for free.
Rainforests only cover 7% of our planet but harbor more than 50% of the world's species."

Extremely well thought out and executed piece.
Verdict : Spectacular.

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD

iMac - Sean Connery

Read all about it here!!

McDonalds - Asterix

This is for McDonald's in France. There seems no harm in making use of the ageless classic comic characters of Asterix in the campaign..


Wonder how India would react if our good old Billu, Pinky, Sabu or Chacha Chaudhary endorsed a product..even if it were McDonald's?