Wednesday, January 30, 2013
Tuesday, January 29, 2013
Vintage Ad : Quaker Oats - Rare Print Ads
Quaker Oats company was started in 1901 by amalgamation of 4 cereal milling companies.
- Quaker Mill Company of Ravenna,Ohio.: Henry D. Seymour, one of the founders of Quaker Mill company, trademarked the Quaker brand in 1877, making it the first registered trademark for a breakfast cereal. Though none of the founding members were Quakers , the image was chosen, for the Quakers represented purity, simplicity and quality as per the encyclopedia article that Seymour was inspired by.
- A cereal mill in Iowa
- The German Mills American Oatmill Company, owned by the "The Oatmeal King"
- The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.
Monday, January 28, 2013
Windows 8:Lenka - Everything at once
The release of album "Two" in April 2011 by Lenka, the Australian artiste, did not witness much commercial success. However, the single "Everything at once" after being used in Windows 8 ad saw a significant increase in popularity and was re-released digitally in Nov 2012.
The ad is cleverly crafted with the lyrics falling in sync with the features of Windows 8 devices.
Sunday, January 27, 2013
Windows 8: 'Daav Laga' You and Me together
This is a Windows 8 ad tempered and garnished for Indian audience with Indian song "Daav laga" for background score from the movie "Ishq Vishq".
The vocals are by the popular playback singer Sona Mohapatra.
Dancers are Prosenjit Guy Kundu, a dancer and choreographer of French and Indian roots (www.kundudance.com)
and Payal Balse, make-up artist and [V] Footloose contestant.
It is captivating to see the hip-hop moves in the ad mimicking the motions made on the Windows 8 tab.
Saturday, January 26, 2013
HP Deaf DJ
This is the original mix by Zedd called Stache which is used in the HP Envy Ultrabook Ad.
This is a video of DJ Robbie Wilde talking about how he "sees" music and how HP Touch is the best in class for him to cope with his limitation of being deaf.
Born deaf in the right ear and losing the sense of hearing by 80% in the left ear, Robbie did not stop listening to music. Though he has his limitations where lyrics are concerned, he maneuvers his way through with beats and bass. He does not just remix but creates music. He does not just sustain in the competitive world of DJ-ing but excel at it as the only 'deaf' musician.
Friday, January 25, 2013
Charles C. Ebbett - Lunch atop a skyscrapper: An inspiration
Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally.
The other ads of Sony camera coming soon on this blog.
With Volkswagen Girder priced so low, the team at DDB Milan has shown that the target audience for the product transcends all social classes. It entices the blue collar class also to go for Volkswagen Girder. The image of an empty construction bar and a tag line that "unfortunately the word has already spread" speaks for itself..
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