Absolut 'Manish' Arora

A contemporary Fashion Designer, Manish Arora, encases the finest elements of his Paris Fashion Week in October of 2009, lending a surreal texture to the bottle.

Given his penchant for colors and patterns it comes as no surprise that he was appointed the creative director of Paco Rabanne in early 2011.

Absolut 'Vikram' Seth

Vikram Seth is not only a gifted writer but also a painter. In this campaign series, each of his canvases is a symbol of a "Rasa"  blending music,dance and art, giving them an ethereal feel . He breathes life not only into words and poems but also to colors by giving them a new dimension on his canvas.

 His Blue Canvas contribution to the Absolut campaign, has "Na Main,Na Mai" in Urdu and Nastaleeq script scrawling over the blue bottle in gold letters. It reflects the "Shanta Rasa" or Peace.  

 In the above canvas, his multifacted personality comes to the fore where he effortlessly blends hues of orange and red, reflecting the "Vira Rasa". The "Heroic and Energetic" flavors radiating from the painting are unmistakable. "Jiu" is the Chinese character for wine as exhibited in the canvas.

A nod to the peerless Harivanshrai Bacchan, Vikram Seth borrows "Pyasa Pyala" in Devanagiri script, meaning the "Thirsty Cup" from "Madhushala". The image is of surreal love that "Shringar Rasa" is about.

All the three canvases represent the true spirit of Absolut.

This exhibition makes Vikram Seth the fourth Indian to contribute the iconic Absolut campaign.

Absolut 'Subodh' Gupta

Subodh Gupta, a prolific artist has made a valuable contribution to the 30 year old legendary campaign of Absolut Vodka with the above sculpture.

He has taken everyday kitchen articles, placed them in a new dimension,  rehashing the mundane quotidian value of those articles and elevating them to represent the true spirit of Absolut.

Absolut - Amsterdam

Absolut - Athens

What better dedication to Athens than its architecture shaped like Absolut Vodka bottle.

ABSOLUT CITY ads

ABSOLUT CITY Ads

ABSOLUT ads are prime testimony to how advertising can change the fortunes of a company. A single ad - The ABSOLUT LA Campaign helped ABSOLUT overcome Stolichnaya as the best selling imported vodka in California. A beautiful set of ads that opened a whole wide world for the incredibly creative folks at TBWA. - The ABSOLUT City collection.


ABSOLUT LA - The ad that started it all.



ABSOLUT BOSTON -- Absolut Vodka cases floating in the water, with some of the cases having floated up against each other, forming an Absolut shape. Photographed by Steve Bronstein, this ad commemorated the 225th aniversary of the Boston Tea Party. A Brilliant concept and beautiful execution - An ad that celebrates the heritage of this city and its importance in the history of America.




ABSOLUT PHILADELPHIA - One would have expected the steak to come out in a vodka bottle shape for this city.



ABSOLUT BOSTON - Another one for this city with a dedication to the legendary Celtics.




more to come ...