Vodafone - Blackberry Boys

Revisiting this Ad from last year (2010); simple yet effective communication of the service from Vodafone, that Blackberry is no longer just for corporate users but for one and all with suitable plans. It aims to break the impression of the junta  that Blackberry is meant only for corporate honchos (Elitists!!?)
Once again Vodafone does not fail to impress us.
Ad Agency: Ogilvy & Mather

Vodafone - Udhaar/Borrow

The film  directed by Rajesh Krishnan of Soda Films. A wonderful insight into the Indian psyche towards "Borrowing". It sells most effectively since we all can relate to the central premise of the ad which is about "borrowing" talk-time from your circle of friends..
Ad Agency: Ogilvy 
Creative Directors:  Abhijit Avasthi, Rajiv Rao
Team: Kiran Antony, Shahrukh Irani, Rakesh Jha and Jigar Fernandes