Wednesday, July 20, 2011

Vodafone - Udhaar/Borrow

The film  directed by Rajesh Krishnan of Soda Films. A wonderful insight into the Indian psyche towards "Borrowing". It sells most effectively since we all can relate to the central premise of the ad which is about "borrowing" talk-time from your circle of friends..
Ad Agency: Ogilvy 
Creative Directors:  Abhijit Avasthi, Rajiv Rao
Team: Kiran Antony, Shahrukh Irani, Rakesh Jha and Jigar Fernandes

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