Amul always has had a soft corner for Cricket...
One of the ads from early years of Amul Ad campaign. Again counting on captivating the market with the reigning cricket fervour :)
Tuesday, May 8, 2007
Tuesday, May 1, 2007
Jana Gana Mana - Multi Star Cast
Music by AR Rahman
A multistar cast video showcasing our National Anthem
Nike + Ipod
Via: Flixya
An ad depicting dual advertising .... very common place concept of a track runner ... the swift changing background leaves much room for improvement though.
Tuesday, April 17, 2007
Brad Pitt - Japanese Ads
Toyota Altis Commercial
Rolex Ad in Japan
Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)
Rolex Ad in Japan
Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)
Tuesday, April 10, 2007
Sony Bravia - Paint
THE ADVERT: Sony Bravia
THE BRIEF: Persuade people it's worth shelling out for a new LCD TV
THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........
........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........
Read more about it here
Bajaj - Old Caliber Ad
Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"
Ouch!
This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!
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