Nike - Cricket ad

World Cup fever at its peak took the entire Ad world by storm..

Even NIKE was not spared of this Me-Too ism ..



"Celebration of Gutsy Cricket is the new theme Nike is adopting in India to unleash its first cricket-centric campaign on the eve of the World Cup. Using local insights, its agency, JWT's Bangalore office, has captured the changing profile of the game as it is played over the years. "The core of the film is about celebration of gutsy cricket - cricket that is daring and breathtaking,'' states Dhunji Wadia, Managing Partner, JWT, Bangalore.

JWT's brief was to create a commercial to inspire cricket-crazy kids by showcasing gutsy cricket. Research and local insights have shown that cricket has gotten `gutsy' over the years. The commercial, which has scenes of kids playing the game atop buses and under street lights, highlights the evolution in the game as it is locally played......."

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".....Contrary to many previous Nike ads which ride on the backs of sports stars, this ad depicts two star cricketers -- Zaheer Khan and S Sreesanth -- as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam.....

Extraaa Extraa...

Amul -Ad- Cricket

Amul always has had a soft corner for Cricket...

One of the ads from early years of Amul Ad campaign. Again counting on captivating the market with the reigning cricket fervour :)

Jana Gana Mana - Multi Star Cast

Music by AR Rahman

A multistar cast video showcasing our National Anthem

Nike + Ipod

Via: Flixya

An ad depicting dual advertising .... very common place concept of a track runner ... the swift changing background leaves much room for improvement though.

Brad Pitt - Japanese Ads

Toyota Altis Commercial



Rolex Ad in Japan



Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)

Sony Bravia - Paint

THE ADVERT: Sony Bravia

THE BRIEF: Persuade people it's worth shelling out for a new LCD TV

THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........

........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........

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