Ad Foundry

Wednesday, July 20, 2011

Vodafone - Udhaar/Borrow

The film directed by Rajesh Krishnan of Soda Films. A wonderful insight into the Indian psyche towards "Borrowing". It sells most effectively since we all can relate to the central premise of the ad which is about "borrowing" talk-time from your circle of friends..
Ad Agency: Ogilvy
Creative Directors: Abhijit Avasthi, Rajiv Rao
Team: Kiran Antony, Shahrukh Irani, Rakesh Jha and Jigar Fernandes

Thursday, July 14, 2011

Got Milk? - PMS series

"Milk helps reduce the symptoms of PMS "..SCIENTIFIC.. but using sarcasm and overdoing the whole PMS bit..Epic Failure..
Will not improve sales.. at least not with women controlling the diet of the household.. for boys ..go ahead have a good laugh..

Advertising Agency: Goodby Silverstein & Partners, USA

Wednesday, July 13, 2011

Wonderbra

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

Verdict: Brilliant .. wee bit far-fetched but yet.. drives home the point

Tuesday, July 12, 2011

CNN Turkey World Leaders

Very similar to the series made for Tarwij by Lebanon Impact BBDO in Dec 2009.

Live from the source.

Advertising Agency: Ddb&co. Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Hande Guler
Copywriter: Can Faga
Account Supervisor: Ozlem Delikanli

Verdict: Photoshop seems rather average ..

Tarwij - Clinton

Tarwij, is a subscription company that delivers newspapers every morning.. In late 2009, they came up with a series of ads featuring Nicholas Sarkozy, Hillary Clinton and Ahmedinejad.

Advertising Agency: Impact BBDO, Beirut, Lebanon

Executive Creative Director: Walid Kanaan

Senior Art Director: Hovsep Guerboyan

Copywriter: Malak Makki

Photographer: Astrid Challita

Published: December 2009

Verdict: Great job with the retouching.

Tarwij - Sarkozy