Friday, July 22, 2011

Titan - HTSE




An amazing ad featuring Aamir Khan "stealing" light to "feed" his watch that runs on light..though quite literal, the message is captivating and unequivocally clear. 
Background score is tune with the mysterious aura of the whole "stealing" process.


Thursday, July 21, 2011

Vodafone - Blackberry Boys



Revisiting this Ad from last year (2010); simple yet effective communication of the service from Vodafone, that Blackberry is no longer just for corporate users but for one and all with suitable plans. It aims to break the impression of the junta  that Blackberry is meant only for corporate honchos (Elitists!!?)
Once again Vodafone does not fail to impress us.
Ad Agency: Ogilvy & Mather

Wednesday, July 20, 2011

Vodafone - Udhaar/Borrow



The film  directed by Rajesh Krishnan of Soda Films. A wonderful insight into the Indian psyche towards "Borrowing". It sells most effectively since we all can relate to the central premise of the ad which is about "borrowing" talk-time from your circle of friends..
Ad Agency: Ogilvy 
Creative Directors:  Abhijit Avasthi, Rajiv Rao
Team: Kiran Antony, Shahrukh Irani, Rakesh Jha and Jigar Fernandes

Thursday, July 14, 2011

Got Milk? - PMS series










"Milk helps reduce the symptoms of PMS "..SCIENTIFIC.. but using sarcasm and overdoing the whole PMS bit..Epic Failure..
Will not improve sales.. at least not with women controlling the diet of the household.. for boys ..go ahead have a good laugh..

Advertising Agency: Goodby Silverstein & Partners, USA

Wednesday, July 13, 2011

Wonderbra


Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

Verdict: Brilliant .. wee bit far-fetched but yet.. drives home the point 

Tuesday, July 12, 2011

CNN Turkey World Leaders





Very similar to the series made for Tarwij by Lebanon Impact BBDO in Dec 2009.


Live from the source.

Advertising Agency: Ddb&co. Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Hande Guler
Copywriter: Can Faga
Account Supervisor: Ozlem Delikanli
Verdict: Photoshop seems rather average ..