Tuesday, January 29, 2013

Vintage Ad : Quaker Oats - Rare Print Ads


Quaker Oats company was started in 1901 by amalgamation of 4 cereal milling companies.


  • Quaker Mill Company of Ravenna,Ohio.:  Henry D. Seymour, one of the founders of Quaker Mill company, trademarked the Quaker brand in 1877, making it the first registered trademark for a breakfast cereal. Though none of the founding members were Quakers , the image was chosen, for the Quakers represented purity, simplicity and quality as per the encyclopedia article that Seymour was inspired by.
  • A cereal mill in Iowa
  • The German Mills American Oatmill Company, owned by the "The Oatmeal King"
  • The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.
The 'Quaker Oats' man is not modeled after a real person and does not have a name. Though within the company he is called 'Larry'




Monday, January 28, 2013

Windows 8:Lenka - Everything at once



The release of album "Two"  in April 2011 by Lenka, the Australian artiste, did not witness much commercial success. However, the single "Everything at once" after being used in Windows 8 ad saw a significant increase in popularity and was re-released digitally in Nov 2012.

The ad is cleverly crafted with the lyrics falling in sync with the features of Windows 8 devices.

Sunday, January 27, 2013

Windows 8: 'Daav Laga' You and Me together



This is a Windows 8 ad tempered and garnished for Indian audience with Indian song "Daav laga" for background score from the movie "Ishq Vishq".
The vocals are by the popular playback singer Sona Mohapatra.
Dancers are Prosenjit Guy Kundu, a dancer and choreographer of French and Indian roots (www.kundudance.com)
and Payal Balse, make-up artist and [V] Footloose contestant.

It is captivating to see the hip-hop moves in the ad mimicking the motions made on the Windows 8 tab.


Saturday, January 26, 2013

HP Deaf DJ



This is the original mix by Zedd called Stache which is used in the HP Envy Ultrabook Ad.


This is a video of DJ Robbie Wilde talking about how he "sees" music and how HP Touch is the best in class for him to cope with his limitation of being deaf.
Born deaf in the right ear and losing the sense of hearing by 80% in  the left ear, Robbie did not stop listening to music. Though he has his limitations where  lyrics are concerned, he maneuvers his way through with beats and bass. He does not just remix but creates music. He does not just sustain in the competitive world of DJ-ing but excel at it as the only 'deaf' musician.

Friday, January 25, 2013

Charles C. Ebbett - Lunch atop a skyscrapper: An inspiration


Charles C. Ebbett's iconic picture titled " A Luncheon atop a Skyscraper ( New York construction workers lunching on a crossbeam)" was taken on the 69th floor during construction of the GE Building at the Rockefeller Center in 1932. It has been a source of inspiration for several ad campaigns globally.


The outdoor advertisement of Lego, titled " Builders of Tomorrow" was released in June 2007, by Jung von Matt Advertising Agency. It won Cannes Gold in 2007.



 Sony also draws inspiration from Charles C Ebbetts vintage photograph, using the tag line: In photography: Timing is everything.
 The other ads of Sony camera coming soon on this blog.


With Volkswagen Girder priced so low, the team at DDB Milan has shown that the target audience for the product transcends all social classes. It entices the blue collar class also to go for Volkswagen Girder. The image of an empty construction bar and a tag line that "unfortunately the word has already spread" speaks for itself..

Thursday, January 24, 2013

Vintage Ad: Domino's



The Noid was the mascot of Domino's Pizza created in the 1986 by Ad Agency Group 243.
The character "Noid" was representative of everything that could 'A-Nnoy' the customer, cold or pizza delivered late. This claymation character would stomp on the pizza carton, if it was cold or was delivered late but each time ,as seen in the ad, attempts on Domino's Pizza is thwarted.  

At a time that Pizza hut sold with the tag line "It is worth the wait" Domino's sold with the promise of a delivery less than 30 minutes , with "Avoid the Noid"