Tuesday, May 1, 2007

Jana Gana Mana - Multi Star Cast



Music by AR Rahman

A multistar cast video showcasing our National Anthem

Nike + Ipod


Via: Flixya

An ad depicting dual advertising .... very common place concept of a track runner ... the swift changing background leaves much room for improvement though.

Tuesday, April 17, 2007

Brad Pitt - Japanese Ads

Toyota Altis Commercial



Rolex Ad in Japan



Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)

Tuesday, April 10, 2007

Sony Bravia - Paint



THE ADVERT: Sony Bravia

THE BRIEF: Persuade people it's worth shelling out for a new LCD TV

THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........

........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........


Read more about it here

Bajaj - Old Caliber Ad



Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"

Ouch!

This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!

80's commercial from US of A



A few retrocommercials from US of A all stringed together.. there are some really corny and hilarious ones... It goes to show that consumers today have matured in their tastes and are not easily convinced by jazzy superfluous advertisements, which sends out signals that they are nothing more than a sham. These ads are in sharp contrast to the emotional appeal to the crowd and subliminal message to buy their products today. Today's ads thrive on subconciously moving the consumer by preying on the innately present hedonistic tendencies. Once in a while it pays to take a quick look at ads of yesterday... atleast for their humour quotient :)