No better way to campaign for Whitcoulls, national bookstore in New Zealand, than making posters using text from the book itself to portray iconic characters..
The tagline is most appropriate, encouraging reading over watching movies..
Verdict :Spectacular
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director / Copywriter: Chris Schofield
Creative Director / Art director: Billy Mcqueen
Head of Art: Nick Smith
Account Director: Maria Reinburgen
Agency Producer: Jason Jones
Retoucher: Graeme Cooper
Designer: Glenn Chapman
Account manager: Hannah Downes
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