Ad for the Mercedes Benz Sprinter Van, trying to indicate the extra space in the van. The ad is slightly weird for me because , the spatially challenged person that I am, I find it difficult to understand if the ad shows the entire Van Size or just the size of the back of the van.
A contemporary Fashion Designer, Manish Arora, encases the finest elements of his Paris Fashion Week in October of 2009, lending a surreal texture to the bottle.
Given his penchant for colors and patterns it comes as no surprise that he was appointed the creative director of Paco Rabanne in early 2011.
Vikram Seth is not only a gifted writer but also a painter. In this campaign series, each of his canvases is a symbol of a "Rasa" blending music,dance and art, giving them an ethereal feel . He breathes life not only into words and poems but also to colors by giving them a new dimension on his canvas.
His Blue Canvas contribution to the Absolut campaign, has "Na Main,Na Mai" in Urdu and Nastaleeq script scrawling over the blue bottle in gold letters. It reflects the "Shanta Rasa" or Peace.
In the above canvas, his multifacted personality comes to the fore where he effortlessly blends hues of orange and red, reflecting the "Vira Rasa". The "Heroic and Energetic" flavors radiating from the painting are unmistakable. "Jiu" is the Chinese character for wine as exhibited in the canvas.
A nod to the peerless Harivanshrai Bacchan, Vikram Seth borrows "Pyasa Pyala" in Devanagiri script, meaning the "Thirsty Cup" from "Madhushala". The image is of surreal love that "Shringar Rasa" is about.
All the three canvases represent the true spirit of Absolut.
This exhibition makes Vikram Seth the fourth Indian to contribute the iconic Absolut campaign.
Subodh Gupta, a prolific artist has made a valuable contribution to the 30 year old legendary campaign of Absolut Vodka with the above sculpture.
He has taken everyday kitchen articles, placed them in a new dimension, rehashing the mundane quotidian value of those articles and elevating them to represent the true spirit of Absolut.
Revisiting an old TOI ad.. which shows the life of a 100 rupee note and its worth as it meanders through the lives of several Indians each with a different tale to tell
In 1993 , as Americans switched to Soft Drinks, Health Drinks and other beverages the sales of Milk took an obvious hit. This was the time when dairy processors in California decided to get together to fund a non profit marketing board – well to market Milk obviously.
The Marketing board – christened California Milk Processor Board , hired Goodby, Silverstein & Partners to come up with a campaign to market milk to the masses. Out of this exercise came the most successful and longest-lasting campaign of the CMPB – Got Milk?
The first advertisement ran on October 29, 1993 and was directed by Michael Bay.
The ad was at the top of the advertising industry's award circuit in 1994.
The ads would typically feature people in various situations involving dry or sticky foods and treats such as cookies and peanut butter. The person then finds himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the commercial the character would look sadly to the camera and boldly displayed would be the words, "Got Milk?".
The campaign’s immense popularity is also attested by the fact that countless celebrities from different walks of life have been willing to endorse the ads and appear in them.
Here is a dedication to the great cartoonist Mario Miranda who passed away Dec 11, 2011.
A little known fact is that the family surname was Sardessai before his family converted to Christianity. Today his cartoons are immortalized not only by its cult following, but also on the walls of Cafe Mondegar in Colaba.
He was also featured in the evergreen " Mile Sur Mera Tumhara" Video also with other noted artists.
The city that was so poignantly inked by Mario will sorely miss you.
Mad Magazine spoofs the ambient ad of The Economist where on passing under the light bulb, it gets illuminated. Mad Magazine's version was the reverse of it..self-deprecatory attempt is highly commendable.
Saw this ad recently and realized though we seem to make a mockery of corruption in India .. it is something we have come to live with. This is a deep-rooted issue and felling the tree will not help.. and uprooting is an extremely daunting task..
I love the penultimate sentence of the commentary which oozes with irony.. "And India has won!!"
But with the hopes that we will get somewhere enjoy this video with voice over by Prasoon Joshi..easy to be mistaken as Javed Jaffrey's.
"Unhate" campaign from United Colors of Benetton was not the first time that Obama's image has been used for commercial purposes albeit without consent. The above image of BO in front of Great Wall of China sporting the jacket from Weatherproof, was used by President of Weatherproof, Freddie Stollmack in a billboard hoarding on Times Square in Early 2010. Unfortunately, the billboard was up without procuring permission from White House.
The most controversial of the lot was that of Pope in lip-lock with the Imam. UCB seems to have out-done itself in its bid to be rife with social/global/political message of universal love has courted controversy ... which has been its USP from the time of its inception. These UCB ads make no bones about bringing forth the bitterness between the parties portrayed and has thereby thrown caution to the wind. It takes Bromance to a whole new level. The content and effort at the art work is commendable but the fact that images of global leaders have been used without consent would obviously not go down well with the primes.
Bold. Strong. Effective. Polemic.
Barack Obama and Venezuelan President Hugo Chavez kissing
China's leader Hu Jintao and Barack Obama
Germany's chancellor Angela Merkel with French president Nicolas Sarkozy
North Korean leader Kim Jong-il and Lee Myung-bak, President of South Korea
Palestian leader Mahmoud Abbas and Israeli prime minister Benjamin Netanyahu
Title: Coco Mademoiselle
Brand: Chanel
Product: Coco Mademoiselle
Star: Keira Knightley
Background song: "L-O-V-E" by Joss Stone (original sung by Nat King Cole)
Director : Joe Wright
What I love about this ad is the fact that she is more a tease than a Sl*t. The imagery of a lithe woman riding a Ducati, accentuates her femininity. She looks leonine and in control of what she wants and chooses to do. In its true essence she symbolizes the breed of women, that the product aims to represent. Keira concludes the rendition with signature panache.
It is with the same director, Joe Wright that Keira worked with for Pride and Prejudice.
The sequence starts with a transmission bearing rolling down a board into a synchro hub. The hub in turn rolls into a gear wheel cog, which falls off of the board and into a camshaft and pulley wheel. The camshaft swings around into the centre section of an exhaust pipe mounted on top of an engine crankshaft assembly. The exhaust in turn swings round to knock, which in turn swings into the first of a series of valve stems. The valve stems roll down a front bonnet placed on top of an alloy wheel rim, releasing an engine oil dipstick with a throttle actuator shaft on the end. The disptick flicks over an engine cam cover into a radiator. The radiator overturns, falling onto a wheel balanced on top of a water pump housing. This wheel rolls off and knocks into the first of a series of three weighted wheels, which roll up a ramp into a brake disc.
If you still don't know what I am talking about take a look at the video. One of the best ads of all times and one of the most award winning ads. It is the Honda Cog Ad.
It took 606 takes to get the video right but it was worth each try. The final ad that was screened for the first time during an ad break of the Brazilian Grand Prix was such a runaway hit even the rival ad company bosses were indicating that it was one of the best ads that they had seen.
