Thursday, June 7, 2007

Levi's - Slim Stick Ad

Agency: JWT, India
Creative Director & Writer: Senthil Kumar
Art Director: Hital Pandya
Director & Animation: E Suresh

But surprising to have such an ad come out of the Indian wing of JWT.

Very creative indeed but why would the woman in Levi's Jeans be portrayed as a Black Widow? Killing the man she makes out with in the car after hounding him down??

Tuesday, May 22, 2007

Capn'Crunch - Collection of Ads

Trivia Courtesy Wikipedia
Cap'n Crunch was featured in the song, "Today 4 U" in the Broadway musical "Rent" (see Rent (musical)).
Cap'n Crunch is featured in the lyrics of the 1974 Ronnie Milsap song, "Pure Love."
In the beginning of the "Weird Al" Yankovic song "Eat It," Cap'n Crunch is mentioned, along with Raisin Bran.
Thrash metal band M.O.D. have a song about the character, "Cap'n Crunch" which appears on their "Gross Misconduct" album.
Neal Stephenson's book Cryptonomicon contains several pages about the procedure of eating Cap'n Crunch
In the VeggieTales Silly Song "The Pirates Who Don't Do Anything", Mr. Lunt tells Pa Grape "I think you look like Cap'n Crunch!" In the cover version by Relient K, this gag is referenced by the line "we don't wake up before lunch, but we all eat Cap'n Crunch"
In "There's Something About Paulie", a Season 2 episode of Family Guy, The Cap'n appears in a scene where he asks a Mafia Don to kill Count Chocula. When the Don asks why, The Cap'n responds "Because that son of a bitch has been spreading lies about me! My cereal does NOT cut the roof of your mouth!".
The Cap'n also appears in season 2 of Family Guy in "Let's Go To The Hop", as a member of The Breakfast Club
In season 1 of Robot Chicken, episode 18, "The Sack" a parody of The Cap'n (along with Tony the Tiger) defends a drug dealer's mansion from the authorities, proclaiming, "Their bones will stay crunchy, even when soaked in blood!"
Cap'n Crunch appears in an episode of Futurama where he was promoted to "Admiral Crunch", along with the promotion of Count Chocula to Archduke.
Early Cap'n Crunch cartoons were brought to us by Jay Ward Studios, best known as the makers of Rocky and Bullwinkle.
In 2006, as part of a promotion for Superman Returns, Quaker sold a Superman Cap'n Crunch cereal that turns milk blue.
In one episode of The Powerpuff Girls, there was a cereal called "Lucky Cap'n Rabbit King Nuggets". The cereal and mascot are parodies of Cap'n Crunch, Lucky Charms, Trix, and King Vitaman.
The Primus song "Frizzle Fry" contains the lyric, "I do believe in Captain Crunch."
Cap'n Crunch plays a prominent role in a piece of the theatrical shows of Blue Man Group. In the piece, the "Blue Men" make music by crunching the cereal in their mouths.
In season 2 of Friends, episode 16, "The One Where Joey Moves Out," Joey offhandedly comments to Chandler, "Man, this is weird. Did you ever notice Cap'n Crunch's eyebrows are actually on his hat?"
In the movie 100 Girls, Emmanuelle Chriqui's character states that she eats Cap'n Crunch to get her in "the mood".
In Ugly Betty, Wilhelmina Slater's daughter's favourite cereal is Cap'n Crunch.

Tanishq - Moham

An old song from Veera Abhimanyu so well used for Tanishq jewellery line called "Moham". Very apt and in place with its Deja Vu like ambience :)

Tuesday, May 8, 2007

MTV Porok

Trivia: Courtesy Best Ads


'Porok' is a sport played in certain parts of rural India. It is weird and wonderful because one has to adopt the stance of a fighter cock and head butt the opponent out of the circle. So we took this sport and blew it out of proportion to denote the power of gaming.

Our village was constructed bang in the middle of Bombay, because we love this great city of ours and besides, there was no budget to go out. So if you notice a parked car or an electric cable, keep it to yourself.

The spoken tongue in the spot is absolute gibberish. We mixed most of the Indian languages up to get people guessing as to what the language was. The last line actually means "Porok afternoon cock horn, eunuch inside big bangle insect."
Product : XBox
Agency : Mtv India
Creatives : Cyrus Oshidar (Executive Creative Director)
K.M. Ayappa (Copywriter)
Mahendra Bhatula (Copywriter)
Hiren Kapadia (Agency Producer)
Director(s) : Mahendra Bhatula
# K.M. Ayappa
Prod. Co. : Mtv India
Country : India

Pillsbury - Poppin' Fresh

Pillsbury Poppin' Fresh Ad from the '80s. Known for his distinct giggle on being poked, Poppin' Fresh is still favorite world over. its USP being the innocent giggle and the tiny bulge which is a sure sign of prosperity.:)

Trivia:Courtesy Wikipedia.
Pillsbury family

In the 1970s, a Pillsbury Doughboy family was created and were sold as toys in Sears stores.

Included in the family are:

Poppie Fresh (a.k.a Mrs. Poppin' Fresh, Pillsbury Doughgirl) (wife)
Popper (son)
Bun Bun (baby daughter)
GrandPopper and GranMommer (grandparents)
Biscuit (cat)
Flapjack (dog)
Rollie (uncle)
Poppie also appeared in some commercials along with Poppin' Fresh

The name of the artist who actually first drew Poppin' Fresh (the Pillsbury Doughboy) was Martin Nodell.

Dunkin' Donuts - Retro

Fresh Donuts at the stake of Fred, The Baker's personal life :).
He looks so exhausted and tired baking donuts "Twice Everday....upto 52 varieties..."

Guess the regular Labour Laws do not apply to Bakers...

Well.. other than just baking donuts looks like Fred the baker, managed to create his junior too..... :)

NIKE - Air Jordan

A very rarely seen ad starring Spike Lee and Michael Jordan.
The closing Statement:
"Mr. Jordan's opinions do not necessarily reflect those of Nike,Inc."
takes the cake ...

"Mars Blackmon" was a fictional character from the 1986 film She's Gotta Have It. He is also the alter-ego of filmmaker Spike Lee. In the film, he was an immature, annoying, "Brooklyn-loving", sports-loving, die-hard New York Knicks fan. During the late 1980s and early 1990s, "Mars Blackmon" became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by NBA legend Michael Jordan. In these commercials, Mars Blackmon popularized the phrase "Is it the Shoes? Is it the Shoes? Is it the Shoes? … it's gotta be the shoes."

In 2007 Nike and Jordan released the Nike Air Jordan Spiz'ike which is a mix of the classic retro Jordan III, IV, V, and VI.
-Courtesy Wikipedia

Life in the Ad World

Very Creatively captured slice of life of an Ad guy. Honest to goodness piece. Might sound a tad bit crass but if that's how life is in the Ad World, you cant help but laugh it off it a generous dose of humor...

Nike - Cricket ad

World Cup fever at its peak took the entire Ad world by storm..

Even NIKE was not spared of this Me-Too ism ..

"Celebration of Gutsy Cricket is the new theme Nike is adopting in India to unleash its first cricket-centric campaign on the eve of the World Cup. Using local insights, its agency, JWT's Bangalore office, has captured the changing profile of the game as it is played over the years. "The core of the film is about celebration of gutsy cricket - cricket that is daring and breathtaking,'' states Dhunji Wadia, Managing Partner, JWT, Bangalore.

JWT's brief was to create a commercial to inspire cricket-crazy kids by showcasing gutsy cricket. Research and local insights have shown that cricket has gotten `gutsy' over the years. The commercial, which has scenes of kids playing the game atop buses and under street lights, highlights the evolution in the game as it is locally played......."

Read more here

".....Contrary to many previous Nike ads which ride on the backs of sports stars, this ad depicts two star cricketers -- Zaheer Khan and S Sreesanth -- as onlookers, who even get their car bashed up while the game is being played in a chaotic traffic jam.....

Extraaa Extraa...

Amul -Ad- Cricket

Amul always has had a soft corner for Cricket...

One of the ads from early years of Amul Ad campaign. Again counting on captivating the market with the reigning cricket fervour :)

Tuesday, May 1, 2007

Jana Gana Mana - Multi Star Cast

Music by AR Rahman

A multistar cast video showcasing our National Anthem

Nike + Ipod

Via: Flixya

An ad depicting dual advertising .... very common place concept of a track runner ... the swift changing background leaves much room for improvement though.

Tuesday, April 17, 2007

Brad Pitt - Japanese Ads

Toyota Altis Commercial

Rolex Ad in Japan

Wonder what it is with Brad Pitt and Japanese ads... but he sells his products world over anyway... :)

Tuesday, April 10, 2007

Sony Bravia - Paint

THE ADVERT: Sony Bravia

THE BRIEF: Persuade people it's worth shelling out for a new LCD TV

THE SCHTICK: Different coloured paints are fired all over a drab-looking estate, in the style of an orchestrated firework show. A clown with orange hair runs through the estate, setting off a climax in which a tower block has a "reverse demolition" as paint explodes all the way to the top, resulting in a delicious sounding rain of paint........

........Jose Gonzalez's cover of Heartbeats, the soundtrack to Balls, became a hit after that advert; in choosing Rossini's Thieving Magpie for this advert, the temptation to follow that part of the formula has been resisted. To many the Rossini will sound like a playful bit of mischief - to others it will have the sinister echo of Kubrick's A Clockwork Orange, where it accompanied a slow-motion fight in an opera house........

Read more about it here

Bajaj - Old Caliber Ad

Wonder what the ad agency had in mind while making this ad.. On the face value I would think... "With this bike you can just go around chasing things that have just moved on while you chose to stay stuck - and hence you are the UNSHAKEABLE... You might look macho riding a bike but you are still a loser in life"


This dual interpretation may not be a great USP for this product. but it certainly tug at the hearts strings of young girls, how just melted seeing a guy going in search of his childhood sweetheart (maybe!?) with an undeniably Cuuuute pup with him as a gift.... but was the target audience convinced to buy this product? I would never know!

80's commercial from US of A

A few retrocommercials from US of A all stringed together.. there are some really corny and hilarious ones... It goes to show that consumers today have matured in their tastes and are not easily convinced by jazzy superfluous advertisements, which sends out signals that they are nothing more than a sham. These ads are in sharp contrast to the emotional appeal to the crowd and subliminal message to buy their products today. Today's ads thrive on subconciously moving the consumer by preying on the innately present hedonistic tendencies. Once in a while it pays to take a quick look at ads of yesterday... atleast for their humour quotient :)

Sunday, April 8, 2007

India Poised Campaign

Amitabh's Recital of India Poised Anthem

Gulzar's Recital Of India Poised Anthem


.....Many of us grew up being told by our elders that if we didn't shut our eyes and go to sleep within five minutes, Wee Willie Winkie would come through the grilled window and spirit us away. It's politically unfashionable these days to instil such fear in children; child psychologists warn parents that their apparently harmless stories could leave young, impressionable minds scarred for life.

It's ironic that the West, from where these treat-kids-with-kid gloves notions originated, is now trying to scare their children and grown-ups with stories of the near-mythical Indian (in the US, Indian now pretty much means us, not Red/Native/American Indian; and to some Americans, we probably look a lot scarier than the Apaches and Mohawks in Westerns).

American kids are routinely warned by their teachers that if they don't take their science and math seriously, the Indians and the Chinese will beat them to the best colleges and jobs in America . (Recently, a bunch of students from an Ivy League college visited TOI, and one of the students freely admitted that her mother, a high school teacher, was using such scare tactics.) And it's not just American kids who are being beaten with the Indian lathi-their fathers are being quietly bullied by employers into putting in extra hours without a murmur: either that or their jobs will move to India. "
Read all about it here.

Friday, April 6, 2007

Cinthol - Arvind Swamy

Cinthol ad starring Arvind Swamy and scoring by our very own Rahman. A young chap revisiting his home town, freshens up with Cinthol and settles down for a warm homecoming... thats typically south Indian.... Jogs quite a few memories of coming back from tuition as a kid and having this being aired while having dinner with family.... :)

Ek Anek Chidhiya

A wonderful piece from the attic of ads....

Lyrics of Ek Chidiya, Anek Chidiya:

mmmm mmmm

hind desh... mmm huhu... hum sabhee.... ek hain... tara ra ra raaa
bhashaa anek hain
mmmm mmmm bhasha anek hain.... mmmm mmmmm

yeh anek kya hain didi ?
anek yani bahut saare....
bahut saare, kya bahut saare?
acha, batatee hoon...

suraj ek...
chanda ek.....
taare anek....

taroN ko anek bhi kehte hain ?????
nahi nahi !!
dekho phir se
suraj ek, chanda ek, ek ek ek karke taare bane anek....
theek se samjhao naa didi

dekho dekho ek gilahari
peeche peeche anek gilahariyan
ek thithli, ..... ek aur thithali......
ek ek ek karke ho gayee ab, anek thithliyaaN...

samajhgaya didi
ek ungli, anek ungliyaan


didi didi woh dekho anek chidiyan...

anek chidiyoN ki kahani sunoge ....
haan haan

aa aa aaa,

ek chidiya, ek ek karke anek chidiya....
dana chugne aayee chidiyan .....
chorus : didi humen bhi sunaonaa.......

tho suno phirse...

ek chidiya, anek chidiyaN
dana chugne baith gayee thi .....

hai raam, par wahan byaadh ne ek jaal bhijaya tha...

byaadh, byaadh kaun didi ?
byaadh ... chidiya pakadne wala

"phir kya hua didi, byaadhne unhe pakad liya, maar daala... "


Himmat se gar jute rahe to
chote ho par, mile rahe tho
bada kaam bhi hove bhaiya..
bada kaam bhi hove bhaiya ...

Chaturrr cidiyaaN, sayaani chidiyaaN
miljul kar, jaal le kar, bhaagee chidiyan

door, ek gaaon ke paas, chidiyon ke dost, chuhe rahte the....
aur unhone, chidiyonkaa jaal, kaat diya.........

tho dekha ki tumne, anek, sirf ek hojate hain tho kaisa mazaa aata hain
didi main bataoon...


didi agar hum ek ho jaayen to bada kaam kar sakte hain?
haan haan, kyon nahi ...
to is ped ke aam bhi thod sakte hain ???
haan, thod sakte hain, par jugat lagani hogi ...

* *
* * *
* * * *

achaa, eh jugat, wah... bada mazaa ayegaa..

hind desh ke niwasi sabhi jana ek hain, -2
rang-roop vesh-bhaasha chaahe anek hain -2
ek-anek... ek-anek...

suraj ek, chanda ek, taare anek,
ek titli, anek titaliyaaN
ek gilhari , anek gilhariyaaN
ek chidiyan, ek ek... anek chidiyaan

bela gulab juhi champa chameli..... -2
phool hain anek kintu mala phir ek hai ...-2


Sahayak: S.M. Hasan, Mahesh Taavre, Girish Rao
Design animation thadhaa nirmaan: Bheem Sen

Centre for educational technology
Aurobindo Marg
New Delhi - 110016

Cadbury Camp

Its not hard to guess that its the same guy who sang "Can you feel the love tonight" song in Lion King. His gay-ish charms are hard to miss... :) Its none other than Elton John who also dedicated the song "Candle in the Wind" to the Late Princess Diana.

Volvic Ad

Via: Flixya

'Bombay' theme is used for this ad's background scoring and features Zidane. Ad is in French.

Now who would have even guessed that AR Rahman would lend this Bombay Theme music for something like "Mineral Water"? It might as well feature Zindane or any other celebrity but the product in question is not commensurate with the emotional value of background scoring.....

Mourning for Founding Father

On the demise of Tribhuvandas Patel... Not only the entire co-operative at Anand but the entire nation mourned.... In this Ad you see Dimples in black garb mourning Patel's death.

Fevicol - Bus Ad

From Ad guru,Piyush Pandey's repertoire won India, the Cannes festival in 2002.

The Ad Film Maker for this piece was none other than his brother Prasoon Pandey.

"Q. As a filmmaker, do you look up to somebody as a mentor? Has there been somebody who has influenced your current style of filmmaking?

A. I admire Woody Allen, Alfred Hitchcock and Kieslowski. Woody Allen tries the demented/eccentric comedy route without being too slapstick. It’s vastly different from the Charlie Chaplin type of comedy. Not that I don’t admire Charlie Chaplin. While Charlie had a set of sequences in his comedy, Allen uses a style that is rather weird and surprises viewers when they least expect it. .................

Read more about the kid brother here.

Sunday, April 1, 2007

Cadbury - Kuch Khas Hai

The Cadbury Ad which stole the hearts of a million Young Indian Girls with the frames of the young cricketer blushing .......

Fevicol - Old Elephant Ad

An old one from the ad treasure chest.....

Frooti - Digen Verma

The Creative director behind the Digen Campaign for the relaunch of Frooti is Abhinay Deo.

To read more about this ad campaign follow this link

Times of India - Day in Bombay

A video collage of a typical day in Bombay....lyrics from the Song CID starring Dev Anand and the song sung by Md Rafi and Geetha Dutt in the OST.

A very nicely stringed video!

Times of India - Hockey Ad

A very poignant advertisement for Times of India , capturing the essence of popularity of TOI through years, with a touch of pride and affection which is still the asset of Indians. A gamut of emotions beautifully portrayed on the senior citizen's face. Worth every minute of the airtime.....

Here the sport in focus is none other than our national sport hockey! A subtle reference to the importance it still carries in our contemporary times where Football and Cricket have gained far more mileage in viewership....

Saturday, March 31, 2007

Mile Sur Mera Tumhara


[Hindi] Mile sur meraa tumhaaraa to sur bane hamaaraa
sur kii nadiyaa.n har dishaa se bahate saagar me.n mile.n
baadalo.n kaa ruup le kar barase halke halke
mile sur meraa tumhaaraa to sur bane hamaaraa
sur meraa tumhaaraa …
to sur bane hamaaraa …

[Kashmiri] chaa’ny’ taraz tay myaany’ taraz
ik-vaT bani yi saa’ny’ taraz

[Panjabi] tera sur mile mere sur de naal
milke bane ek nava sur taal

[Hindi] mile sur meraa tumhaaraa to sur bane hamaaraa

[Sindhi] muhinjo sur tohi des piyaaraa mile jaDe.n
giit asaanjo madhur taraano bane taDe.n

[Urdu] sur kaa dariyaa bahte saagar me.n mile

[Panjabi] badlaa.N daa ruup laike barsan haule haule

[Tamil] isaindaal nam iruvarin suramum namadakkum
tisai ve’ru aaanaalum aaLi ser
mugilaay maLaiyay poLivadu pol isai
nam isai..

[Kannada]nanna dhwanige’ ninna dhwaniya
seridante’ namma dhwaniya

[Telugu] naa swaramu nii swaramu sangammamai
mana swaranga avatarinche

[Malayalam] ninDe’ swaramum nii.ngaLuDe’ swaramum
dhaTTuche’yum namuDe’ya swaram

[Bengali] tomaar shur moder shur
srishTi korur oiko shur

[Asamese] srishTi ho oiko taan

[Oriya] toma mora swarera milan
srishTi kare chaalbochatan

[Gurati] mile sur jo thaaro mhaaro
baNe aapaNo sur niraalo

[Marathi] maanjhaa tumchyaa jultaa taaraa
madhur suraaanchaa barastii dhaaraa

[Hindi] sur kii nadiyaan har dishaa se bahate saagar mein milein
baadaloon kaa ruup le kar barase halke halke
mile sur meraa tumhaaraa to sur bane hamaaraa
sur meraa tumhaaraa …
to sur bane hamaaraa …

With Due Credit to off to this person who has taken the effort of collating the lyrics......

Bajaj - New and Old

Wonderful depiction of how Modernity has not villified our customs and beliefs... and India the only land where traditions and modern thoughts coexists harmoniously....


Our Good old Humara Bajaj ....... a very catchy jingle!

Lifebouy - Dil Se

A wonderful Ad... Song by Haroon and was released in Pakistan on their Independence Day....!!

Cinthol - SRK + Gauri

Have not seen Gauri with SRK in an Ad together before...This ad used to be featured in movie tapes made by Shemaroo. Wonder what Arya and Suhana would have to say about this corny ad for Cinthol!

Interview with Kurien

This clipping features Kurien being interviewed by Lal Bahadur Shastri. Interesting piece!

Amul India Story

Must see clip.. one of a kind... well shot!

Trip down the memory lane - Doodh Doodh....

Need I say more? This ad brings back such fond memories of singing along as a kid ......

Amul Ad March Edition - 1

Sachin Animated Series

The unassuming Master Blaster is all set to have his name embossed in Comic Sans. His arena is no longer the 22yards; He is a now an armoured, bat wielding Super Hero; courtesy: Virgin Comics. Brand 'Sachin' would soon flood the market through Video games, toys and apparels. Wonder who the baddies are, that he is going to comBAT?

Read more about it from Sharad Devarjan,CEO of Virgin Comics here

Wednesday, March 14, 2007